When it comes to commercial printing and packaging, there are many decisions to make, including the choice of ink. While most people are familiar with the four-color process of cyan, magenta, yellow, and black (CMYK), white ink is also an option. But how do you know when to use white ink instead of sticking to the four-color process?
Exploring the below advantages and disadvantages, step-by-step guide, and FAQs on using white ink in general commercial printing and packaging will help you to determine the best cases to use white ink in your project.
Spring has sprung, so it's time to do some spring cleaning on your marketing campaigns!
If you're looking for a way to increase engagement and response rates for your marketing campaigns this spring, then variable data printing (VDP) may be the solution you are searching for. With VDP, you can customize your marketing materials with unique messages, images, and other content that speaks directly to your target audience. With our HP Indigo Digital Presses combined with our expansive equipment list, SunDance can offer you high-quality, cost-effective VDP solutions that will make an impact.
We are often asked how SunDance determines if a project should be produced using digital or offset technology. One of the driving factors is order quantity. Assuming there is no variable data such as personalization which would require the use of digital technology, Offset printing will yield a lower unit cost on higher order quantity projects, but there are higher upfront costs involved in getting the first sheet off the press. The distribution of the upfront costs over a greater quantity is commonly referred to as economies of scale which result in a lower unit cost than digital can provide.
At SunDance, our mission is to offer customers an extensive portfolio of print products and services to make their brand stand out, which is why we recently purchased an HP Indigo 6 Digital Press to print custom labels and flexible packaging. We’re excited to partner with this industry leader in digital printing technology as HP is known for its print quality, productivity, and versatility. Learn more about the benefits and uses of digital printing to see how it can help your business grow.
There are a lot of factors to take into consideration when designing a job with binding. SunDance has designed a simple two-page Binding Cheat Sheet that you can use as a guide for your next project. With pictures and specs of a variety of common binding choices along with some helpful tips, it is a great reference tool to keep on hand.
Add our new Folding Cheat Sheet to your collection of SunDance Cheat Sheets! This visual reference guide highlights some of the most popular folding techniques, along with a decimal to fraction conversion chart. If you plan on using some new folding techniques on your next printing job, this Cheat Sheet can help jumpstart your project.
Digital Publishing Solutions Magazine puts the spotlight on SunDance’s digital print and offset packaging capabilities in this month’s issue.
There are lots of ways to reach out to your consumers, but direct mail is still more effective, predictable and trackable than many other mediums. Designing an eye-catching and effective direct mail piece can make a big difference when it comes to your ROI. Of course, some formats can push you over budget on postal costs alone. But with the right information at hand, you can increase your bottom line without breaking the bank.