While both direct mail and email campaigns resonate with specific audiences and yield results for marketers, direct mail continues to outperform email in most cases. Direct mail averages a 4.4% response rate compared to email’s .012% response rate, according to research by the Direct Marketing Association. And while email may get there faster than direct mail, recipients can unsubscribe from your emails with the click of a mouse—which makes direct mail more durable.
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Match/ Intelligent Mail is an automated process that scans the content of print pieces and confirms that the pieces are matched correctly together to create uniquely personalized mail packages. Personalized mail packages are a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. These uniquely personalized mail packages can contain up to nine print pieces to entice, motivate, captivate, or stimulate. With our extensive experience and top-of-the-line intelligent inserter machine, we have the ability to ensure compliance with HIPAA laws, as well as special match mailing requirements. Industries such as healthcare, financial services, entertainment, and hospitality can be assured our Quadient DS-1200 will protect customers’ private information while creating more engaging direct mail.
We are proud to announce we have expanded our intelligent inserting capabilities with our latest purchase of the DS-1200 G4i Folder Inserter from Quadient. The DS-1200 G4i Folder Inserter allows us to enhance our existing offering and increase speed for our match mailing customers. It strengthens our intelligent inserting capabilities—like inserting verification and HIPAA compliant inserting— for a variety of sectors such as financial, medical, insurance and higher education.
Direct mail marketing is an extremely effective way of getting your message in front of your target audience, even in today’s digital world. With the impressive response rates of direct mail (increased even further using innovative variable data printing techniques) as part of your multi-channel marketing campaigns, you can drive leads to your website or straight to your inbound sales funnel. SunDance proudly provides direct mailing services with expert direct mail printing and campaign strategy advice. We are the leader in producing business collateral that gets attention and ultimately results. We produce these materials in-house, which means we oversee every step of the production from quality control, timelines, and cost. We can also manage your mailing lists for you, taking the burden and liability off you or your employees.
Discover, nurture, and motivate your customers to take action with our latest turnkey solution, SunDance Direct Plus. SunDance Direct Plus combines physical direct mail with online digital ads to SUPERsize your reach and generate greater response rates. The program collects anonymous, cookie-free, IP addresses for your website’s visitors, runs them through a reverse append algorithm, cross checks data with 3rd party providers, and runs multi-channel targeted ads.
Direct mail such as postcards, flyers, letters, and more is an effective way to communicate with your customers. See how direct mail allows your business to reach customers right where they live or work and make your brand more memorable.
While great design and copy are essential for creating successful direct mail pieces, it won’t mean much if your direct mailing list is inaccurate. Sending your direct mail to the wrong address or person is a surefire way to increase your rate of ‘undeliverable-as-addressed’ mail. Fortunately, there are steps you can take to improve your direct mailing list’s accuracy so your pieces get in the hands of target customers.
Postal rate increases can have a big impact on your direct marketing budget. Keeping up with the latest information can save you from confusion and frustration down the line. In this post, we will review the latest U.S. Postal Service Mailing and Shipping rate changes—going into effect on January 21, 2018.
Overall, the new mailing rates represent an average price increase of 1.9 percent for all Market Dominant Mail products, including First-Class Mail®, Marketing Mail (previously Standard Mail), Bound Printed Matter, Media Mail® and Library Mail.
The 1-cent increase for single-piece stamped and metered letters maintains the current 3-cent discount for metered mail versus stamped mail.
There are lots of ways to reach out to your consumers, but direct mail is still more effective, predictable and trackable than many other mediums. Designing an eye-catching and effective direct mail piece can make a big difference when it comes to your ROI. Of course, some formats can push you over budget on postal costs alone. But with the right information at hand, you can increase your bottom line without breaking the bank.