SunDance is proud to announce the addition of two new finishing machines; an EHD Kluge Die Cutter and a Polar N 137 AT HD. The EHD Kluge Die Cutter, joins SunDance’s other finishing equipment including an earlier version of this Kluge plus 29 additional machines ranging from laminators to a tie loop stringer. Setting itself apart from the rest, this newest Kluge decreases make-ready times by 30 minutes and runs at a speed of up to 3,300 impressions per hour, drastically increasing production during each shift. The addition of the EHD Series Kluge expands our in-house capabilities while furthering SunDance’s goal of reducing turnaround time by increasing efficiency.
As Florida’s first Sustainable Green Printing Partnership (SGP) certified printer, Earth Day holds special meaning for SunDance. In addition to our extensive recycling efforts, which resulted in recycling 7,140 trees’ worth of paper and over 2.9 million gallons of water annually, SunDance continuously implements conservation practices to reduce resource consumption before it reaches the recycling stage. These efficiencies result in not only decreased materials consumption, but also in the time it takes to complete an order. Some of our more recent conservation efforts include the implementation of press automation processes, improved proofing and prepress software, and mailing automation processes. In addition to our recycling and conservation efforts, SunDance reuses and repurposes boxes and packing materials to prevent them from ending up in a landfill. Reduce Reuse Recycle… how SunDance shows its dedication to being responsible stewards of the planet. If you’d like to see more information about SunDance Conversation efforts Click here to see our latest press release.
SunDance created an interactive booth for AdventHealth to spread their Feeling Whole Campaign during their Executive Leadership Conference in Orlando. Working closely with conference organizers, SunDance’s designers, IT experts, and production staff, created a four sided booth. AdventHealth’s Executive Leadership team from across Central Florida stepped up to the booth and pressed a red button, which ejected a card requesting that they perform a specific random act of kindness. Check out more about the booth on our Portfolio page.
The SunDance team is committed to providing outstanding service and exceeding expectations on every single project… and it shows. Our clients come to us knowing not only are we experts in print, but we care about the look and feel of a completed piece. SunDance understands every job has a purpose and acts as a brand ambassador, leaving an impression on its audience. The commitment and care we take producing an order will affect the final outcome, and ultimately our client’s consumer. We select our employees based on a strong sense of personal responsibility and an enduring commitment to our clients. While a client will never know the name of every person responsible for the success of their job, each of our team members considers every client to be their client. From reception to sales to every single member of our production team, SunDance employees care about our customers’ projects coming out right and on time. But don’t take our word for it. Here are some of the most recent things our clients have had to say about working with SunDance.
SunDance’s priority is to provide the best possible service for its customers. It may sound a bit simple, but it is true—and the proof is in the process. In 2018 we achieved our highest customer satisfaction rating to date, and we are always striving to make ongoing improvements. Internal initiatives are not always customer facing yet often yield substantial improvements to our service and solutions. We were honored to be chosen and highlighted for integrating the PrintOS Jobs API and Tharstern API to automate digital processes for our HP Indigo at EDGE 2019, Dscoop Annual Conference.
Our client is an award winning meeting and event service provider that assists corporate clients needing anything from assistance to full service aid in corporate trade shows and events. They travel all over the country setting up, coordinating and managing their client meeting and events.
The year is underway, you may be asking yourself if your company’s marketing is living up to its' fullest potential. Are you in a rut? Have sales been lagging or are your leads drying up? Here are five specific areas to focus on when it’s time to breathe some new life into your sales and marketing tactics.
1. Evaluate Your Lead Conversion
Are your customers responding to your current marketing efforts in significant ways? You may be getting decent web traffic but it doesn’t mean much if you aren’t converting those leads to sales. Find out where your sales cycle is breaking down — is your site hard to navigate or slow to load? Do you have qualified staff answering calls and converting leads properly? Do you have an effective system in place for following up with email inquiries?
Write down your workflow processes and brainstorm with your team to find any gaps. Explore new ways to improve efficiency and maximize those lead conversions every step of the way. Sometimes a few small, significant changes can help invigorate your ROI.
Trade show season in full swing, you may be wondering if all your time, planning and cost is worth it. Maybe you’ve participated out of habit or because of perceived benefit, but now you want to analyze the true cost-benefit and make sure you’re actually achieving the ROI you need.
There’s no doubt trade shows and conventions are excellent venues for making important contacts. Sometimes, these connections alone may be enough to justify your involvement. But if you’re budgeting to fully promote your trade show presence (which you should!) then you want to make sure those marketing dollars are well spent.
First, you’ll want to determine your specific measure of tradeshow success. Define your company’s unique parameters before the planning stage so you can target your marketing efforts with these goals in mind.
Enjoy Sweet Success with Overprinting!
Overprinting foil allows you to achieve impressive results that are sure to grab attention!
Benefit of Foil Overprinting
When you want to give your project an extra special touch, adding foil overprint can really take it up a notch. In addition to adding a layer of depth and ‘pop’ to your project, there are many benefits to using foil overprinting:
• Create standout, eye-catching graphics
• Variable data printing can be incorporated in the overprint
• Digitally run jobs mean faster turnaround
• Highlight specific graphic elements and text
You can download an electronic version of it here.
The January 2019 issue of The Flare is available for download. If you'd like to get on our mailing list, contact us.
In this issue, we have a letter from the president, five great ways to get data from customers, and how to be prepared when opportunity strikes. Download your copy today!