Innovative – it doesn’t have to mean complex. Innovation can be simple. As simple as listening. The simple step of listening to our clients instructs our next move. Is your packaging provider listening to you? “Our passion is solving our customer’s problems by listening to their vision while developing a solution within budget - that’s where innovation happens,” said Kandi Johansmeyer, Senior Vice President, Sales and Marketing at Sundance Packaging.
SunDance is a multi-channel print and marketing company that continually defies expectations, from steadily growing during economic downturns to making the seemingly impossible happen for customers. There are the usual reasons behind its success like investments in equipment, technology, marketing efforts, and efficiency. However, what truly sets the company apart is its mantra, “Find a way to say ‘yes’.”
Learn more about the company’s past, present, and future to see why the SunDance team has an unwavering commitment to “yes.”
When it comes to print, the cheaper option is not always the best option. Your business cards and marketing collateral are your chance to make a good first impression of your company. You never get a second chance to make a first impression! Vistaprint prices are extremely attractive, but how do they do it? Why can’t your local printer produce those same projects at the rock bottom prices Vistaprint is known for? As a savvy consumer, you will have to weigh the pros and cons associated with those rock bottom prices. Let’s take a look at some of the most commonly ordered items.
SunDance has always been committed to maintaining our environmental sustainability. We recognize the responsibility we have to the planet and strive to ensure we are as low-impact as possible throughout the designing and printing process.
Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.
Standing out in a sea of similar products requires packaging that pops! High-visibility enhancements, such as embossing, specialty UV coatings, metallic/foil finishes, help you achieve just that. High-visibility enhancements increase product visibility, stimulate attraction, hold attention, and convey an image of value. These enhancements allow packages to jump off the shelf and become prominent in front of customers. The Sonoco Institute of Packaging Design and Graphics at Clemson University, in partnership with R. Andrew Hurley’s research program, conducted an eye-tracking study in the CU shop Consumer Behavior Lab. The results state the ability of a package to attract the shopper's visual attention has a strong influence on a consumer's decisions to purchase; making it clear that high-visibility enhancements on packages are highly effective in increasing customers' likelihood of purchase.
We are often asked how SunDance determines if a project should be produced using digital or offset technology. One of the driving factors is order quantity. Assuming there is no variable data such as personalization which would require the use of digital technology, Offset printing will yield a lower unit cost on higher order quantity projects, but there are higher upfront costs involved in getting the first sheet off the press. The distribution of the upfront costs over a greater quantity is commonly referred to as economies of scale which result in a lower unit cost than digital can provide.
First impressions are everything. Your company logo is the first introduction to your business that potential clients see, so it has to make an impressive impact. Looking to powerfully build your brand? Keep in mind the following five tips to incorporate into your company logo design, and you’ll be well on your way to becoming a thriving name in your industry.
2020 has been a year like no other. At SunDance we are taking this as an opportunity to challenge the normal way of doing things and get creative to find new solutions to drive even BETTER results. We have the solutions and the fresh ideas you seek to engage, communicate, and create positive, long-lasting impressions. Let’s make it personal!