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News

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News

14 Jul 2021

Understanding Recyclable, Biodegradable, and Compostable Packaging

During discussions with current and potential clients, it’s not unusual for brand owners to say they’re looking for Eco-friendly packaging options. In response, we ask the client, “What are your Eco-friendly goals?” Most times, they respond, “I want my packaging to be recyclable.” This answer leads to a deeper discussion about Eco-friendly terms such as recyclable, biodegradable, and compostable in relation to packaging.

In an earlier blog, Recycling, Packaging, and the Environment, we discussed the importance of considering the life cycle of a given type of packaging, especially when clients are looking to reduce landfill waste or create fewer greenhouse gasses. In this post, we’ll analyze Eco-friendly terms and their relationship to packaging options. 

01 Jul 2021

#asksundance: How Do You Help Tradeshow Clients Engage with Leads?

We help our trade show attendees three ways. First of all, pre-show, we help them create customized mailing programs to reach out to their database and their prospects to invite them to the show, letting them know where their booth is. Along those lines, we also recommend not being too salesy about that, provide some useful tips about the city, where the show is taking place. For instance, provide a list of the top five steakhouse restaurants close to the trade show location, something along those lines.

01 Jul 2021

CleanFlake™ Labels, Enabling the Recycling of PET Containers

Add shelf appeal to your products while supporting packaging sustainability with CleanFlake™, a labeling solution that improves PET packaging recycling. Print your packaging labels on a material that’s able to cleanly separate from PET containers without leaving behind an adhesive residue. This makes it easier to recycle PET containers, resulting in more recycled PET (rPET) material and less waste.

Discover CleanFlake™ labels to see how they differentiate brands and enable the recycling of PET containers!

24 Jun 2021

Take your Direct Mail Campaign to the Next Level

Direct Mail is more effective than ever! During 2020’s insane ride through quarantine, isolation, and the sheer desire for outside contact, direct mail has increased. Over the past decade marketing has become a sophisticated multi-channeled approach to reach clients by using direct mail, media and digital. But with the recent events and quarantines corporations realized the need for a more tactile experience with their clients stranded at home. Direct mail is always been a very effective way of communicating with a trackable response rate whether being by incentive offer, redirect to the web or scannable QR/bar codes. 

16 Jun 2021

Recycling, Packaging, and the Environment

Consumer brands are interested in raising awareness about good recycling habits. Many brands tout their products as being “Eco-Friendly.” To that end, brands are looking for environmentally friendly packaging. But what exactly is an environmentally friendly package? To better understand recycling, packaging, and the environment, let’s look at a local area recycling program. 

04 Jun 2021

Expand your Color Space and Horizons with 6/7 Color Printing

Generally speaking, more is more, right? Nowhere is this aphorism truer than in the world of color. Gone are the days of having to print strictly in plain old boring 4 color CMYK color space. These days, color is bold and exciting and vibrant, and sometimes, you just can’t get that with conventional CMYK color. That’s where 6 and 7 color presses come in, and at SunDance, we not only have the ability to print with 6 and 7 color presses - we also know how to use them.

27 May 2021

Custom Food Safe Flexible Packaging Ideas in 2021

Brands and entrepreneurs are constantly looking for ways to differentiate themselves from their competitors in crowded marketplaces. And one of the best ways of doing this is to use custom packaging.

21 May 2021

Braille + Packaging: Your Ultimate Printing Guide

According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.

11 May 2021

Piedmont Lakes Middle School Donation

Sustainability is always at the top of our mind here at Sundance and we are continually looking for ways to give back to the community and find second uses for items we may discard. Last month SunDance was happy to make a donation to Piedmont Lakes Middle School. SunDance donated 204 laptop bags for teacher appreciation gifts and we were also able to provide art instructor Mr. Peter Pasha’s art students with some much-appreciated art materials. Material donations included 70# white paper and end rolls of vinyl banner material, adhesive vinyl, and canvas the students could stretch on frames. Mr. Pasha’s students were extremely thankful and excited, take a look at these awesome thank you cards they made us! SunDance can’t wait to see what these budding artists can create from our donations.
 
Check out their kind words of appreciation below:
 
"On behalf of Piedmont Lakes Middle School staff and students, we would like to thank you for your generous donation of art paper and laptop bags.

Thanks to you, our art department is set for the next school year. The incredible donation of paper will keep the students creating with BIG possibilities! Our budding young artists were so excited to see the new supply.

Not only did you grace our art department, you went above and beyond and gave another donation that will help both our staff and students. All of our students and staff are issued school laptops. Thanks to you, we were able to give each staff member a laptop bag and still have enough to provide our students in need one also. Many of our students are unable to afford backpacks with protective pockets for their laptops and now they have an option.

Once again, thank you for your kind and generous support. We would love to have you as a Partner in Education for our 2021-2022 school year and beyond."

29 Apr 2021

Why Is Design So Important?

I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.

How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.

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