According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.
Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.
Packaging and labels are one of your biggest brand ambassadors because they influence how consumers will perceive your brand. Boring or poor-quality packaging and labels will immediately affect consumers’ opinions which can be hard to change - after all, you only have one shot at a first impression! Even if your product or service is amazing, it won’t sell well if your packaging and labels are unappealing to consumers, let alone make a positive impression of your brand. See how you can enhance your brand’s image with consumers by following these packaging and labels tips.
Auto lock boxes are used to package a variety of products like food, cosmetics, electronics, and more thanks to their easy assembly and numerous design opportunities. Also known as auto bottom boxes, sealed bottom boxes, or snap lock boxes, these boxes balance creativity and convenience, making them an ideal packaging solution for many retail products. Learn more about auto lock boxes to see how they can streamline your packaging operations and increase brand memorability with a custom printed design.
Both the medical and recreational sectors of cannabis-based products are exceptionally fast-growing markets. As more people are finding ways to use cannabinoids (such as CBD oil) to relieve pain, reduce stress and treat myriad health issues, the market has incredible growth potential in the coming years.
SunDance is proud to announce the addition of Auto-Lock Bottom Boxes to our line of Custom Packaging Printing. Auto-Lock Bottom systems are used on larger automated production lines to create professional, secure product boxes instantly without the use of tape or additional glue.
New White Paper Examines Benefits of Foil Use on Packaging
Have your been considering using foil on your next project? Looking for a way for your packaging to stand out from the rest? Our latest in-depth white paper highlights the benefits of utilizing foil techniques in product packaging and the specifics of how foil embellishments can increase recognition, sales, retention and market share. Find out how companies like Colgate®, Zantac®, Gilette® and more incorporated foil techniques into their package design to boost ROI and position their products at the top of the pack.
Digital Publishing Solutions Magazine puts the spotlight on SunDance’s digital print and offset packaging capabilities in this month’s issue.