New Custom Mylar Pouches Add Myriad Options for Eye-Catching Product Packaging

As many creative clients are already aware, shiny printed mylar pouches make for eye-catching product packaging. Mylar pouches capture consumer attention on store shelves and e-commerce websites. Mylar isn’t just for balloons anymore, Dorothy!

Recently, SunDance enhanced our state-of-the-art printing and packaging plant with exciting new equipment for producing custom mylar pouches. This latest upgrade builds on our existing mylar pouch capabilities to offer clients many more options in designing unique mylar bags for their products.

Create Custom Package Shapes and Exciting Stand-Up Pouches with Our Newest Custom Die-Cutter

Competition for store shelf space and online eye appeal continues to push product marketers and package designers in new directions. One of the most exciting recent innovations is transforming package shapes from simple plane geometry to custom forms limited only by the imagination.

Cold Foil Stamping: The Cool & Quick Way to Add Appeal to Your Brand

You've spent precious time and money building a brand you're proud of. And when it comes to your marketing and packaging, you want to guarantee that you've got a design that will catch the eye of your ideal customer. One of the easiest ways to achieve this is by adding a cool touch to your design with cold foil stamping. We caught up with one of our resident Packaging Experts, Michael Stephens, to answer some of the most frequently asked questions he has come across about Cold Foil Stamping. 

5 Ways to Strengthen Your Brand with Product Packaging

Product packaging is more than protecting and transporting goods, it’s also about creating a positive, memorable experience that will strengthen your brand. If your product packaging and branding are out of sync, it can leave consumers confused and distrustful. Packaging design without branding would have no direction and branding without packaging design doesn’t have a medium to communicate directly to consumers.

Convenient, Versatile, Recyclable, Lightweight, Cost-Efficient... Flexible Packaging Benefits Too Numerous to Count

Product marketers and package designers have been shifting away from rigid packaging, much of which ends up in landfills. With increasing frequency, they’re opting for flexible packaging, including recyclable pouches and other soft packages. We’re delighted to witness this movement and completely support it.

Optimize Your Products with Flexible Pouch Options (Part 1)

Countless flexible pouch options are available to optimize your product marketing efforts. This two-part article will help you understand the options by describing the various parts of a flexible pouch, what they are called, and what they do. We begin with pouch styles and gussets in Part 1 and finish with pouch seals and closures in Part 2.

SunDance Packaging Client Spotlight: Scent Fill

Scent Fill has been working with SunDance since 2021 to creatively and responsibly package their line of 100% Natural air freshener plug in refills. As a company who focuses on 100% natural products with no synthetic, harmful, or controversial ingredients, Scent Fill’s commitment to responsibly sourced products and environmentally sound principles carried across to their choice of print vendor. Because SunDance is the first SGP (Sustainable Green Partnership) certified printer in Florida, our commitment to the environment aligned perfectly with Scent Fill’s company philosophy.

Braille + Packaging: Your Ultimate Printing Guide

According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.

The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study

Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.

Packaging, Labels, and Your BRAND

Packaging and labels are one of your biggest brand ambassadors because they influence how consumers will perceive your brand. Boring or poor-quality packaging and labels will immediately affect consumers’ opinions which can be hard to change - after all, you only have one shot at a first impression! Even if your product or service is amazing, it won’t sell well if your packaging and labels are unappealing to consumers, let alone make a positive impression of your brand. See how you can enhance your brand’s image with consumers by following these packaging and labels tips.