Competition for store shelf space and online eye appeal continues to push product marketers and package designers in new directions. One of the most exciting recent innovations is transforming package shapes from simple plane geometry to custom forms limited only by the imagination.
You've spent precious time and money building a brand you're proud of. And when it comes to your marketing and packaging, you want to guarantee that you've got a design that will catch the eye of your ideal customer. One of the easiest ways to achieve this is by adding a cool touch to your design with cold foil stamping. We caught up with one of our resident Packaging Experts, Michael Stephens, to answer some of the most frequently asked questions he has come across about Cold Foil Stamping.
Product packaging is more than protecting and transporting goods, it’s also about creating a positive, memorable experience that will strengthen your brand. If your product packaging and branding are out of sync, it can leave consumers confused and distrustful. Packaging design without branding would have no direction and branding without packaging design doesn’t have a medium to communicate directly to consumers.
Convenient, Versatile, Recyclable, Lightweight, Cost-Efficient... Flexible Packaging Benefits Too Numerous to Count
Product marketers and package designers have been shifting away from rigid packaging, much of which ends up in landfills. With increasing frequency, they’re opting for flexible packaging, including recyclable pouches and other soft packages. We’re delighted to witness this movement and completely support it.
Countless flexible pouch options are available to optimize your product marketing efforts. This two-part article will help you understand the options by describing the various parts of a flexible pouch, what they are called, and what they do. We begin with pouch styles and gussets in Part 1 and finish with pouch seals and closures in Part 2.
Scent Fill has been working with SunDance since 2021 to creatively and responsibly package their line of 100% Natural air freshener plug in refills. As a company who focuses on 100% natural products with no synthetic, harmful, or controversial ingredients, Scent Fill’s commitment to responsibly sourced products and environmentally sound principles carried across to their choice of print vendor. Because SunDance is the first SGP (Sustainable Green Partnership) certified printer in Florida, our commitment to the environment aligned perfectly with Scent Fill’s company philosophy.
According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.
Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.
Packaging and labels are one of your biggest brand ambassadors because they influence how consumers will perceive your brand. Boring or poor-quality packaging and labels will immediately affect consumers’ opinions which can be hard to change - after all, you only have one shot at a first impression! Even if your product or service is amazing, it won’t sell well if your packaging and labels are unappealing to consumers, let alone make a positive impression of your brand. See how you can enhance your brand’s image with consumers by following these packaging and labels tips.
Auto lock boxes are used to package a variety of products like food, cosmetics, electronics, and more thanks to their easy assembly and numerous design opportunities. Also known as auto bottom boxes, sealed bottom boxes, or snap lock boxes, these boxes balance creativity and convenience, making them an ideal packaging solution for many retail products. Learn more about auto lock boxes to see how they can streamline your packaging operations and increase brand memorability with a custom printed design.