White Ink: A Guide to Using White Ink in Print and Packaging Design
When it comes to commercial printing and packaging, there are many decisions to make, including the choice of ink. While most people are familiar with the four-color process of cyan, magenta, yellow, and black (CMYK), white ink is also an option. But how do you know when to use white ink instead of sticking to the four-color process?
Exploring the below advantages and disadvantages, step-by-step guide, and FAQs on using white ink in general commercial printing and packaging will help you to determine the best cases to use white ink in your project.
SunDance Proud to Receive Premier PRINT Award in Offset Lithography
Recently, SunDance was honored to receive the 2022 Best of Category award in the PRINTING United Alliance Premier PRINT Awards competition. The winning entry was in the "Offset Lithography: Magazine - Sheetfed Offset "category for the Experience Arabian Horses Magazine, a full-color, 100 page, 10x12 PUR perfect-bound magazine showcasing the beauty and versatility of the Arabian horse.
Client Spotlight: New Bridge Polo Magazine
SunDance works with many print publications around the country, but when New Bridge Polo Magazine came to us in the summer of 2021, we knew it was going to be something special. The magazine needed to be bold, beautiful, eye-catching, impeccably printed and with great attention to color and detail. After all, this was a two time national print media award winner knocking at our door!
The ABCs of Aqueous Coating and Their Benefit to You
Aqueous coating offers a popular and eco-friendly option for your printed marketing materials with a choice of gloss or matte finishes and enhanced durability.
Which is Cheaper Offset or Digital Printing?
We are often asked how SunDance determines if a project should be produced using digital or offset technology. One of the driving factors is order quantity. Assuming there is no variable data such as personalization which would require the use of digital technology, Offset printing will yield a lower unit cost on higher order quantity projects, but there are higher upfront costs involved in getting the first sheet off the press. The distribution of the upfront costs over a greater quantity is commonly referred to as economies of scale which result in a lower unit cost than digital can provide.
Video - SunDance's Spinning Business Card on 60 Second Fold
Our friend Trish Witkowski from foldfactory.com featured SunDance’s newest creative piece in her #441 Fold of the Week video. Trish shows the layout and design behind SunDance's spinning business cards, including die cutting, spot 3D UV, blind UV, soft touch coating, and of course SunDance’s signature style. We are thrilled that you love our new business cards as much as we do!
Augmented Reality Meets Print: Thrubox
For the first time ever, augmented reality allows users to interact digitally with printed pieces. With a free app, digital experiences with cards, magazines, and signs come to life. Give your product a personality, or make a textbook more than just a textbook. Now you can.
New Binding Cheat Sheet Now Available!
There are a lot of factors to take into consideration when designing a job with binding. SunDance has designed a simple two-page Binding Cheat Sheet that you can use as a guide for your next project. With pictures and specs of a variety of common binding choices along with some helpful tips, it is a great reference tool to keep on hand.
Case Study-In-Room Collateral
Hard Rock International tasked SunDance with creating and engineering a multi-tier brand package including over 20 individual items for their Annual Conference. Featuring luxury papers and specialty finishing techniques, this project highlighted the best of Hard Rock’s distinctive branding. See how the package came together and propelled the SunDance and Hard Rock partnership.
Folding Cheat Sheet Now Available!
Add our new Folding Cheat Sheet to your collection of SunDance Cheat Sheets! This visual reference guide highlights some of the most popular folding techniques, along with a decimal to fraction conversion chart. If you plan on using some new folding techniques on your next printing job, this Cheat Sheet can help jumpstart your project.