Product packaging is more than protecting and transporting goods, it’s also about creating a positive, memorable experience that will strengthen your brand. If your product packaging and branding are out of sync, it can leave consumers confused and distrustful. Packaging design without branding would have no direction and branding without packaging design doesn’t have a medium to communicate directly to consumers.
Convenient, Versatile, Recyclable, Lightweight, Cost-Efficient... Flexible Packaging Benefits Too Numerous to Count
Product marketers and package designers have been shifting away from rigid packaging, much of which ends up in landfills. With increasing frequency, they’re opting for flexible packaging, including recyclable pouches and other soft packages. We’re delighted to witness this movement and completely support it.
Countless flexible pouch options are available to optimize your product marketing efforts. This two-part article will help you understand the options by describing the various parts of a flexible pouch, what they are called, and what they do. We begin with pouch styles and gussets in Part 1 and finish with pouch seals and closures in Part 2.
At SunDance, not only do we produce print and packaging for established brands and products, but also upcoming innovators and spec projects. In fact, sometimes our print projects are designed and conceived entirely as a building block to something else. SunDance sales executive Steve Kirchof was contacted to work with a production company and design a series of production prop boxes for the Ben Stiller/AppleTV production of Severance. Working hand in hand with a production company, we designed a series of Lumon Industries vending machine food boxes prominently featured throughout the series first season.
According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.
Packaging and labels are one of your biggest brand ambassadors because they influence how consumers will perceive your brand. Boring or poor-quality packaging and labels will immediately affect consumers’ opinions which can be hard to change - after all, you only have one shot at a first impression! Even if your product or service is amazing, it won’t sell well if your packaging and labels are unappealing to consumers, let alone make a positive impression of your brand. See how you can enhance your brand’s image with consumers by following these packaging and labels tips.
What are the benefits of Flexible Packaging?
Flexible packaging is made from pliable paper or film to create a flexible, durable, and portable package that enhances the customer experience and a brand’s perceived value. It’s a popular type of packaging seen in many markets like food, beauty, health, and more because it can be used with different product consistencies such as pills, bars, gels, powders, and creams. In addition to its versatility, there are many types of flexible packaging such as: