Packaging, Labels, and Your BRAND
Packaging and labels are one of your biggest brand ambassadors because they influence how consumers will perceive your brand. Boring or poor-quality packaging and labels will immediately affect consumers’ opinions which can be hard to change - after all, you only have one shot at a first impression! Even if your product or service is amazing, it won’t sell well if your packaging and labels are unappealing to consumers, let alone make a positive impression of your brand. See how you can enhance your brand’s image with consumers by following these packaging and labels tips.
Benefits of Flexible Packaging
What are the benefits of Flexible Packaging?
Flexible packaging is made from pliable paper or film to create a flexible, durable, and portable package that enhances the customer experience and a brand’s perceived value. It’s a popular type of packaging seen in many markets like food, beauty, health, and more because it can be used with different product consistencies such as pills, bars, gels, powders, and creams. In addition to its versatility, there are many types of flexible packaging such as:
