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21 Oct 2020

The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study

Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.

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