Product packaging is more than protecting and transporting goods, it’s also about creating a positive, memorable experience that will strengthen your brand. If your product packaging and branding are out of sync, it can leave consumers confused and distrustful. Packaging design without branding would have no direction and branding without packaging design doesn’t have a medium to communicate directly to consumers.
Countless flexible pouch options are available to optimize your product marketing efforts. This two-part article will help you understand the options by describing the various parts of a flexible pouch, what they are called, and what they do. We begin with pouch styles and gussets in Part 1 and finish with pouch seals and closures in Part 2.
At SunDance, not only do we produce print and packaging for established brands and products, but also upcoming innovators and spec projects. In fact, sometimes our print projects are designed and conceived entirely as a building block to something else. SunDance sales executive Steve Kirchof was contacted to work with a production company and design a series of production prop boxes for the Ben Stiller/AppleTV production of Severance. Working hand in hand with a production company, we designed a series of Lumon Industries vending machine food boxes prominently featured throughout the series first season.
According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.
I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.
How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.
SunDance is proud to be included in the elite group of winners of the 2021 Daytona Beach AdFed Awards! The American Advertising Awards, home of the ADDY Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year. ADDY Awards serve to recognize and reward the creative spirit of excellence in advertising. We are so excited and grateful to have received such prestige recognition but we could not have done it without the help of our talent graphic designer, Dori Hejtmanek, our senior account executive, Kathie Doxie, and our fabulous account manager, Sheri Russo. They truly brought the client’s vision to life and drove home the beauty of the event’s location which was the main goal of the “Save the Date” package.
Steve Kirchof, SunDance’s Business Development Manager, recently sat down with Industrial Packaging’s podcast host Nathan Dube to speak about the true power of flexible packaging. During this interview we learn applications and opportunities of flexible packaging, bio-degradable options, and SunDance’s goal in the flexible packaging industry. So, sit back, listen, and learn how SunDance’s flexible packaging service can help your business reach your sustainability goals while providing the endless benefits to both buyers and sellers.
In the wide world of vertical form-fill-seal and horizontal form-fill-seal (VFFS and HFFS) packaging applications, you generally have a choice between two types of seals; Lap Seal or Fin Seal. As for which type of seal is right for your products, that is case-sensitive for your unique applications. SunDance can help you with creating custom flexible packaging.This article will explore the differences between lap seal and fin seal applications for flexible films while also providing information about the form-fill-seal machinery required to produce this type of packaging.
Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.