I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.
How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.
SunDance is proud to be included in the elite group of winners of the 2021 Daytona Beach AdFed Awards! The American Advertising Awards, home of the ADDY Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year. ADDY Awards serve to recognize and reward the creative spirit of excellence in advertising. We are so excited and grateful to have received such prestige recognition but we could not have done it without the help of our talent graphic designer, Dori Hejtmanek, our senior account executive, Kathie Doxie, and our fabulous account manager, Sheri Russo. They truly brought the client’s vision to life and drove home the beauty of the event’s location which was the main goal of the “Save the Date” package.
Steve Kirchof, SunDance’s Business Development Manager, recently sat down with Industrial Packaging’s podcast host Nathan Dube to speak about the true power of flexible packaging. During this interview we learn applications and opportunities of flexible packaging, bio-degradable options, and SunDance’s goal in the flexible packaging industry. So, sit back, listen, and learn how SunDance’s flexible packaging service can help your business reach your sustainability goals while providing the endless benefits to both buyers and sellers.
Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.