I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.
How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.
SunDance is proud to be included in the elite group of winners of the 2021 Daytona Beach AdFed Awards! The American Advertising Awards, home of the ADDY Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year. ADDY Awards serve to recognize and reward the creative spirit of excellence in advertising. We are so excited and grateful to have received such prestige recognition but we could not have done it without the help of our talent graphic designer, Dori Hejtmanek, our senior account executive, Kathie Doxie, and our fabulous account manager, Sheri Russo. They truly brought the client’s vision to life and drove home the beauty of the event’s location which was the main goal of the “Save the Date” package.
For this year's Maker Faire, their creative team reached out to SunDance to create a series of custom signs for the two day event. SunDance has been a sponsor of Maker Faire for a number of years, creating signage, printed items and badges for the events.
While there were a large number of traditional large format printed signs, in true Maker fashion, they threw us a curveball. They wanted to create a series of signs that include digital readouts to allow the event to change the sign copy during the event.
Our design team got to work creating a one of a kind masterpiece that incorportated all of the design requirements. After a few revisions, everyone was happy with the design and our production team started creating the sign structure from scratch.
If you're out at the Maker Faire Orlando and see our work, post a picture and tag us along with #orlmakerfaire.