Why Is Design So Important?

29 Apr 2021

Why Is Design So Important?

I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.

How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.

Often with good design, less is more – for instance a beauty product might have just a simple logo mark with a holographic foil stamp on the box; just enough shine to catch your eye. But then a label for a microbrewery’s latest offering might tell a tale with detailed illustrations of hops, citrus, and whatever other flavors lie inside. In any of these instances, Sundance is well suited to help you understand your customer, your competitors, and translate that knowledge to eye-catching design on a well-executed canvas; whether that’s a brochure, a retail package, or even a mural wall wrap in your neighborhood café.

About Pia:

Pia Crawford began her career in graphic design, and with over 20-years of print production experience, let her guide you through the creative process and get started with your creative brief today.

Call Pia at 407-563-5004 ext. 251 today!

Pia Crawford

https://news.sundanceusa.com/news/author/pia-crawford

Latest from Pia Crawford

Why Is Design So Important?

...we have experienced nothing but total professionalism from everyone... The staff is so customer satisfaction conscious that they became more than just a company... Everything they designed, created or printed for us was simply excellent. Our national meeting was a success and your company was a great partner to have in the process!
...Read More

Mercedes Alexander

...the professionalism, urgency and attention to detail was second to none. The product produced...blew us away. We would HIGHLY recommend SunDance. We truly think of SunDance as another partner when it comes to doing business.
...Read More

Michelle Fischer

I was looking for an out of state printer in Florida. Sundance took on some last minute crazy deadline projects and made it look easy! Definitely a 5 STAR Winner!
...Read More

Marc DiFrancesco

We had been looking for a local print shop that could handle the wide array of printing needs that we have, while bringing the quality and consistency that we require to further our brand... and SunDance has met those needs and then some! There really isn't much more we could ask for.
...Read More

Doug Taylor

Quick turnaround, great service! We were able to get our signs produced and distributed just in time. This company really worked with us. Try Sundance!
...Read More

Bonisha Townsend-Porter

...the team at Sundance did an incredible job designing our logo and business cards. Very professional looking, slick and we were kept in the loop the entire time. We cant recommend them enough. Great work all!!
...Read More

Joelle Khan

...SunDance has been key in the success of our monthly full color community magazine. SunDance is a pleasure to work with. They have far exceeded our expectations in product quality, meeting deadlines and customer service. I would give them 6 stars if I could!
...Read More

Lou Colombo

Very Professional. The team at Sundance is experienced, courteous and cost effective. I have been in the business for 15 years and they are one of the best print vendors I've used. I've been working with Sundance for about five years and they've never missed a deadline, no matter how tight.
...Read More

Google User

I needed help with a last minute project for a promotional event at the convention center and SunDance not only fit me into there busy schedule but far exceeded my expectations with the quality of work they were able to perform in such a short time frame. I would recommend anyone looking for world class customer service and excellent quality...
...Read More

Google User

...Sundance has helped me in so many ways. Their knowledge and expertise is invaluable. They always point me in the right direction and they are always so prompt in getting quotes back to me. I appreciate their teams hard work and dedication to creating things that are new and exciting for our clients.
...Read More

Google User