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Why Is Design So Important?

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  • Why Is Design So Important?
29 Apr 2021

I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.

How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.

Often with good design, less is more – for instance a beauty product might have just a simple logo mark with a holographic foil stamp on the box; just enough shine to catch your eye. But then a label for a microbrewery’s latest offering might tell a tale with detailed illustrations of hops, citrus, and whatever other flavors lie inside. In any of these instances, Sundance is well suited to help you understand your customer, your competitors, and translate that knowledge to eye-catching design on a well-executed canvas; whether that’s a brochure, a retail package, or even a mural wall wrap in your neighborhood café.

About Pia:

Pia Crawford began her career in graphic design, and with over 20-years of print production experience, let her guide you through the creative process and get started with your creative brief today.  

Call Pia at 407-563-5004 ext. 251 today! 


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