Spring has sprung, so it's time to do some spring cleaning on your marketing campaigns!
If you're looking for a way to increase engagement and response rates for your marketing campaigns this spring, then variable data printing (VDP) may be the solution you are searching for. With VDP, you can customize your marketing materials with unique messages, images, and other content that speaks directly to your target audience. With our HP Indigo Digital Presses combined with our expansive equipment list, SunDance can offer you high-quality, cost-effective VDP solutions that will make an impact.
SunDance works with many companies across the country, but we also pride ourselves in working with local Orlando partners. Today, we’d like to highlight Petal Honey Co., a local family-owned apiary and honey producer. Drew from Petal Honey Co. came to us with ideas for labels and Steve Kirchof flew right in to help make these ideas bloom for this honey business. Petal Honey Co. produces three kinds of honey: wildflower, orange blossom, and saw palmetto. They offer varying sizes of recyclable glass bottles of honey and also delicious whole honeycomb.
Every great product label starts as an art file. In addition to your design, the art files contains critical details that are essential to turn it into a stunning label. A white ink layer is one of the most important elements when creating metallic, clear, and holographic labels. White ink layers help capture the correct color or effect of a material. A little preparation can make a massive difference for your product labels- follow along to see exactly how to create and identify a white ink layer in your art file.
I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.
How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.
Our Teco Model 300 machine, a heavy-duty rewinder, has allowed us to streamline label production by being able to unwind and rewind labels faster which increases our volume output and shortens our turnaround times.