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design

News

03 Aug 2021

Shine BRIGHT with DayGlo Fluorescent Inks

DayGlo fluorescent inks are making things brighter, bolder and cooler! SunDance is excited to add DayGlo fluorescent inks to the line of products to help brands shine LOUDER and BRIGHTER.

21 May 2021

Braille + Packaging: Your Ultimate Printing Guide

According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.

29 Apr 2021

Why Is Design So Important?

I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.

How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.

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