Concept to Completion: Making a Custom Holiday Gift
At SunDance, we are excited to share the process behind our Holiday Popcorn Kit for 2023. We want to take you behind the scenes and pull the curtain back on the step-by-step process of how we brought this delightful holiday gift to life. From concept to completion, we'll provide insight into each component and the meticulous attention to detail that goes into creating a successful client holiday gift that doubles as a promotional product. If you plan to create a Holiday Gift for clients in 2024, we hope this lends some creative inspiration to your process.
Variable Data Printing: The Benefits of Personalized Marketing Campaigns
Spring has sprung, so it's time to do some spring cleaning on your marketing campaigns!
If you're looking for a way to increase engagement and response rates for your marketing campaigns this spring, then variable data printing (VDP) may be the solution you are searching for. With VDP, you can customize your marketing materials with unique messages, images, and other content that speaks directly to your target audience. With our HP Indigo Digital Presses combined with our expansive equipment list, SunDance can offer you high-quality, cost-effective VDP solutions that will make an impact.
File Preparation and Prepress – A Recipe for Success
When conceptualizing your print job, it’s helpful to imagine you are following a recipe. Skipping a step or leaving out an element is a surefire way to mess up your cake – er, print job. Today, we’re going to discuss one of the absolutely critical “ingredients” to your print job recipe – good file preparation and the prepress department.
#AskSunDance: How to Create and Identify a White Ink Layer in Your Art File
Every great product label starts as an art file. In addition to your design, the art files contains critical details that are essential to turn it into a stunning label. A white ink layer is one of the most important elements when creating metallic, clear, and holographic labels. White ink layers help capture the correct color or effect of a material. A little preparation can make a massive difference for your product labels- follow along to see exactly how to create and identify a white ink layer in your art file.
Shine BRIGHT with DayGlo Fluorescent Inks
DayGlo fluorescent inks are making things brighter, bolder and cooler! SunDance is excited to add DayGlo fluorescent inks to the line of products to help brands shine LOUDER and BRIGHTER.
Braille + Packaging: Your Ultimate Printing Guide
According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.
Why Is Design So Important?
I’m sure you’ve heard the phrase, “don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.
How many times have you chosen a bottle of wine, based on the interesting label alone? Or selected a new haircare product because the package stood out on the shelf against all others? Hopefully in those instances, you were also pleased by what was inside. But it only emphasizes the importance of great design to make your product stand out from the competition.
