Direct Mail: The Future After 3rd Party Cookie Advertising
A noticeable transformation is occurring in the realm of digital marketing. The impending decline of third-party cookies is transforming how businesses collect data and target ads to their audiences. This change, driven by increasing privacy concerns among users and regulatory restrictions, signals an end for these tracking tools that have been integral for ad tech companies. Major browsers like Safari and Firefox are already blocking third-party cookies by default, with Google Chrome planning to follow suit by the end of 2023.
Variable Data Printing: The Benefits of Personalized Marketing Campaigns
Spring has sprung, so it's time to do some spring cleaning on your marketing campaigns!
If you're looking for a way to increase engagement and response rates for your marketing campaigns this spring, then variable data printing (VDP) may be the solution you are searching for. With VDP, you can customize your marketing materials with unique messages, images, and other content that speaks directly to your target audience. With our HP Indigo Digital Presses combined with our expansive equipment list, SunDance can offer you high-quality, cost-effective VDP solutions that will make an impact.
