The year is underway, you may be asking yourself if your company’s marketing is living up to its' fullest potential. Are you in a rut? Have sales been lagging or are your leads drying up? Here are five specific areas to focus on when it’s time to breathe some new life into your sales and marketing tactics.
1. Evaluate Your Lead Conversion
Are your customers responding to your current marketing efforts in significant ways? You may be getting decent web traffic but it doesn’t mean much if you aren’t converting those leads to sales. Find out where your sales cycle is breaking down — is your site hard to navigate or slow to load? Do you have qualified staff answering calls and converting leads properly? Do you have an effective system in place for following up with email inquiries?
Write down your workflow processes and brainstorm with your team to find any gaps. Explore new ways to improve efficiency and maximize those lead conversions every step of the way. Sometimes a few small, significant changes can help invigorate your ROI.
Trade show season in full swing, you may be wondering if all your time, planning and cost is worth it. Maybe you’ve participated out of habit or because of perceived benefit, but now you want to analyze the true cost-benefit and make sure you’re actually achieving the ROI you need.
There’s no doubt trade shows and conventions are excellent venues for making important contacts. Sometimes, these connections alone may be enough to justify your involvement. But if you’re budgeting to fully promote your trade show presence (which you should!) then you want to make sure those marketing dollars are well spent.
First, you’ll want to determine your specific measure of tradeshow success. Define your company’s unique parameters before the planning stage so you can target your marketing efforts with these goals in mind.
As an agency owner, I'm always thinking of ways to improve both the physical and digital awareness of my client's businesses. The new media mix has lines that are blurring as I write this article, at the same time the all-mighty Google is getting smarter and smarter daily.
Is your company making the most of location-based marketing? Getting the right product or service, with the right message, in front of the most relevant customers can make or break your ROI. There are several types of targeted techniques you should consider utilizing for your next project. Geo-fencing, geo-framing and IP-targeting can all play an important role in the success of your overall marketing campaign, depending on your specific needs.