A noticeable transformation is occurring in the realm of digital marketing. The impending decline of third-party cookies is transforming how businesses collect data and target ads to their audiences. This change, driven by increasing privacy concerns among users and regulatory restrictions, signals an end for these tracking tools that have been integral for ad tech companies. Major browsers like Safari and Firefox are already blocking third-party cookies by default, with Google Chrome planning to follow suit by the end of 2023.
Pay Per Click (PPC) is an effective method for bringing immediate traffic to your website. Using PPC, we can deliver highly tailored and specific paid advertisements to your potential customer pool.
We all wish we had an unlimited marketing budget, but there are plenty of ways to get your message out there without breaking the bank. We’d like to share some of our favorite insider tips on the best ways to market your company on a tight budget.
The year is underway, you may be asking yourself if your company’s marketing is living up to its' fullest potential. Are you in a rut? Have sales been lagging or are your leads drying up? Here are five specific areas to focus on when it’s time to breathe some new life into your sales and marketing tactics.
1. Evaluate Your Lead Conversion
Are your customers responding to your current marketing efforts in significant ways? You may be getting decent web traffic but it doesn’t mean much if you aren’t converting those leads to sales. Find out where your sales cycle is breaking down — is your site hard to navigate or slow to load? Do you have qualified staff answering calls and converting leads properly? Do you have an effective system in place for following up with email inquiries?
Write down your workflow processes and brainstorm with your team to find any gaps. Explore new ways to improve efficiency and maximize those lead conversions every step of the way. Sometimes a few small, significant changes can help invigorate your ROI.
ORLANDO, Fla., Jan 19, 2018 — SunDance (sundanceusa.com), an Orlando-based marketing, mail, design and print company, today reported they acquired a new Pitney Bowes Relay 7000 Folder and Inserter to expand their assembly and mailing offerings.
“We are particularly excited to implement the Relay 7000’s camera system, which allows us to match document mailings at record speeds,” said JohnHenry Ruggieri, Managing Director, SunDance. “This new equipment also allows us to increase intelligence and comply with ever-changing HIPAA compliance standards.”
Is your company making the most of location-based marketing? Getting the right product or service, with the right message, in front of the most relevant customers can make or break your ROI. There are several types of targeted techniques you should consider utilizing for your next project. Geo-fencing, geo-framing and IP-targeting can all play an important role in the success of your overall marketing campaign, depending on your specific needs.