Direct Mail: The Future After 3rd Party Cookie Advertising
A noticeable transformation is occurring in the realm of digital marketing. The impending decline of third-party cookies is transforming how businesses collect data and target ads to their audiences. This change, driven by increasing privacy concerns among users and regulatory restrictions, signals an end for these tracking tools that have been integral for ad tech companies. Major browsers like Safari and Firefox are already blocking third-party cookies by default, with Google Chrome planning to follow suit by the end of 2023.
Our Best Budget-Friendly Marketing Ideas
We all wish we had an unlimited marketing budget, but there are plenty of ways to get your message out there without breaking the bank. We’d like to share some of our favorite insider tips on the best ways to market your company on a tight budget.
SunDance Direct Plus
Discover, nurture, and motivate your customers to take action with our latest turnkey solution, SunDance Direct Plus. SunDance Direct Plus combines physical direct mail with online digital ads to SUPERsize your reach and generate greater response rates. The program collects anonymous, cookie-free, IP addresses for your website’s visitors, runs them through a reverse append algorithm, cross checks data with 3rd party providers, and runs multi-channel targeted ads.