A noticeable transformation is occurring in the realm of digital marketing. The impending decline of third-party cookies is transforming how businesses collect data and target ads to their audiences. This change, driven by increasing privacy concerns among users and regulatory restrictions, signals an end for these tracking tools that have been integral for ad tech companies. Major browsers like Safari and Firefox are already blocking third-party cookies by default, with Google Chrome planning to follow suit by the end of 2023.
We all wish we had an unlimited marketing budget, but there are plenty of ways to get your message out there without breaking the bank. We’d like to share some of our favorite insider tips on the best ways to market your company on a tight budget.
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