The year is underway, you may be asking yourself if your company’s marketing is living up to its' fullest potential. Are you in a rut? Have sales been lagging or are your leads drying up? Here are five specific areas to focus on when it’s time to breathe some new life into your sales and marketing tactics.
1. Evaluate Your Lead Conversion
Are your customers responding to your current marketing efforts in significant ways? You may be getting decent web traffic but it doesn’t mean much if you aren’t converting those leads to sales. Find out where your sales cycle is breaking down — is your site hard to navigate or slow to load? Do you have qualified staff answering calls and converting leads properly? Do you have an effective system in place for following up with email inquiries?
Write down your workflow processes and brainstorm with your team to find any gaps. Explore new ways to improve efficiency and maximize those lead conversions every step of the way. Sometimes a few small, significant changes can help invigorate your ROI.
Trade show season in full swing, you may be wondering if all your time, planning and cost is worth it. Maybe you’ve participated out of habit or because of perceived benefit, but now you want to analyze the true cost-benefit and make sure you’re actually achieving the ROI you need.
There’s no doubt trade shows and conventions are excellent venues for making important contacts. Sometimes, these connections alone may be enough to justify your involvement. But if you’re budgeting to fully promote your trade show presence (which you should!) then you want to make sure those marketing dollars are well spent.
First, you’ll want to determine your specific measure of tradeshow success. Define your company’s unique parameters before the planning stage so you can target your marketing efforts with these goals in mind.
SunDance is proud to announce we’ve met requirements for HIPAA privacy and security compliance, demonstrating our ongoing commitment to maintaining the confidentiality of our healthcare clients and their patients.
HIPAA (Health Insurance Portability and Accountability Act of 1996) is U.S. government legislation that provides data privacy and security provisions for safeguarding medical information. The HIPAA Privacy Rule addresses the saving, accessing and sharing of medical and personal information of any individual.
Being a HIPAA compliant printer means our healthcare clients can send patient specific mailings, invoices, etc, with peace of mind their patient information is safe and being handled responsibly within government regulations. This eases the burden on their staff, allowing them to focus on what matters most, their patients. It’s just another way SunDance makes printing easy.
Geo mapping is a dynamic way to incorporate personal location-based information into your direct mail campaigns. SunDance uses variable data to match your customer’s address with your nearest business location, and includes this important information on your mail piece—complete with a map and directions from the recipient’s home to your location.
By using variable geo mapping data, you can make it easier for your potential customers to find your business. This can prove incredibly useful in increasing traffic and boosting brand awareness on a local level. With geo mapping, you can include accurate directions and contact information of your closest location, without having to take up valuable space with multiple addresses or confusing directions. The highly targeted information is the most relevant to your potential customer and enhances the overall effectiveness of the direct mail piece.
Our friend Trish Witkowski from foldfactory.com featured SunDance’s newest creative piece in her #441 Fold of the Week video. Trish shows the layout and design behind SunDance's spinning business cards, including die cutting, spot 3D UV, blind UV, soft touch coating, and of course SunDance’s signature style. We are thrilled that you love our new business cards as much as we do!
Creating a compelling envelope can mean the difference between a successful direct mail piece and one that falls flat. There are many ways to entice recipients to open your envelope—from personalization and finishing techniques to eye-catching colors, textures and even interactive elements. Find new ways to increase ROI by testing variable envelope design options on your next direct mail campaign.
Here are some of our favorite tips for increasing response rate through envelope design:
ORLANDO, Fla., April 19, 2018 - SunDance (sundanceusa.com), an Orlando-based marketing, mail, design and print company, today reported they received 4 Gold Leaf Awards at the 25th Annual FSEA Awards Ceremony in Nashville, Tennessee. The awards were presented by the Foil & Specialty Effects Association on April 12th, at the FSEA-IADD Joint Conference Special Awards Reception. Each year, the Foil & Specialty Effects Association receives hundreds of entries from all over the world and a panel of industry experts choose winners that demonstrate the best in foil stamping, embossing and other specialty effects.
Our goal at SunDance is to provide top-quality service and results to each and every one of our clients, and we are proud to be recognized as leaders and innovators in the field of specialty finishing techniques and effects.
ORLANDO, Fla., Jan 19, 2018 — SunDance (sundanceusa.com), an Orlando-based marketing, mail, design and print company, today reported they acquired a new Pitney Bowes Relay 7000 Folder and Inserter to expand their assembly and mailing offerings.
“We are particularly excited to implement the Relay 7000’s camera system, which allows us to match document mailings at record speeds,” said JohnHenry Ruggieri, Managing Director, SunDance. “This new equipment also allows us to increase intelligence and comply with ever-changing HIPAA compliance standards.”
Is your company making the most of location-based marketing? Getting the right product or service, with the right message, in front of the most relevant customers can make or break your ROI. There are several types of targeted techniques you should consider utilizing for your next project. Geo-fencing, geo-framing and IP-targeting can all play an important role in the success of your overall marketing campaign, depending on your specific needs.
Postal rate increases can have a big impact on your direct marketing budget. Keeping up with the latest information can save you from confusion and frustration down the line. In this post, we will review the latest U.S. Postal Service Mailing and Shipping rate changes—going into effect on January 21, 2018.
Overall, the new mailing rates represent an average price increase of 1.9 percent for all Market Dominant Mail products, including First-Class Mail®, Marketing Mail (previously Standard Mail), Bound Printed Matter, Media Mail® and Library Mail.
The 1-cent increase for single-piece stamped and metered letters maintains the current 3-cent discount for metered mail versus stamped mail.