Geo mapping is a dynamic way to incorporate personal location-based information into your direct mail campaigns. SunDance uses variable data to match your customer’s address with your nearest business location, and includes this important information on your mail piece—complete with a map and directions from the recipient’s home to your location.
By using variable geo mapping data, you can make it easier for your potential customers to find your business. This can prove incredibly useful in increasing traffic and boosting brand awareness on a local level. With geo mapping, you can include accurate directions and contact information of your closest location, without having to take up valuable space with multiple addresses or confusing directions. The highly targeted information is the most relevant to your potential customer and enhances the overall effectiveness of the direct mail piece.
This type of location-based marketing is great for grand openings and special events but it also works incredibly well for temporary or seasonal shops, since your potential customers may be less familiar with their location. Concerts, conventions, voting precincts, fireworks stands, Christmas tree tents, community events and expos are all great candidates for using this type of geo-mapping technology to show customer’s exactly how to find them easily.
SunDance can help you test this new technology for yourself in your next direct mail piece. Contact us today to see how Geomapping can help boost traffic and increase your direct marketing ROI.
