--- title: You’ve Designed a Great Flexible Pouch. Now What? How to Choose the Perfect Flexible Pouch Finish! description: flexible pouches, flexible packaging, pouch packaging, product packaging, finishing, printing final touches, printing companies, package printers, package design, product marketing image: https://news.sundanceusa.com/hubfs/Sundance_Flex_Pouch_Finishes.png --- [![SunDance - Orlando Printing • Design • Mail • Large Format](https://news.sundanceusa.com/hubfs/Sundance%20-July2017/Image/logo.png) ![SunDance - Orlando Printing • Design • Mail • Large Format](https://news.sundanceusa.com/hubfs/Sundance%20-July2017/Image/logo-2.png)](https://sundanceusa.com/) - [Services](https://sundanceusa.com/services) - [Printing](https://sundanceusa.com/services#printing) - [Offset Printing](https://sundanceusa.com/services/printing/offset-printing) - [Digital Printing](https://sundanceusa.com/services/printing/digital-printing) - [Security Printing](https://sundanceusa.com/services/printing/security-printing) - [Food Safe Printing](https://sundanceusa.com/industries/fda-food-and-drug-safe-printing) - 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[Search](https://sundanceusa.com/search) Sales: [844-42-PRINT](tel:18444277468) / Local:  [407-734-7444](tel:14077347444) Operations: [866-891-3074](tel:14077347444) Go! # News - News # You’ve Designed a Great Flexible Pouch. Now What? How to Choose the Perfect Flexible Pouch Finish! - [News](https://news.sundanceusa.com/news) - ![Arrow](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/1.png) - You’ve Designed a Great Flexible Pouch. Now What? How to Choose the Perfect Flexible Pouch Finish! 21 Nov 2022 [![You’ve Designed a Great Flexible Pouch. Now What? How to Choose the Perfect Flexible Pouch Finish!](https://news.sundanceusa.com/hubfs/Sundance_Flex_Pouch_Finishes.png)](https://news.sundanceusa.com/hubfs/Sundance_Flex_Pouch_Finishes.png) Flexible packaging is increasingly about pouch packaging. That’s because flexible pouches can accommodate a wide variety of products, ship them securely, and display them impressively on store shelves. Pouches offer [numerous options](https://news.sundanceusa.com/news/optimize-your-products-with-flexible-pouch-options-part-2) for interesting shapes, folds, openings, and closures, as well as printing in a full spectrum of colors, including images and text. Once you’ve designed your flexible pouch and selected from these options, is that it? To the less imaginative it might be. But there is final creative step that can make a world of difference in your [flexible packaging](https://sundanceusa.com/products/flexible-packaging). It’s known as finishing. In the same way that you’d finish an appealing dish with a great sauce, for example, you want to finish your pouch with a memorable final flourish. Finishing will give your pouch pizzazz—and serious competitive advantage on the shelf. ## Types of Flexible Pouch Finishes Like pouches themselves, flexible pouch finishes come in many types. Options range from cold foils to holographic effects. From spot colors to spot matte or gloss varnishes. These can be applied to virtually any flexible pouch, including die-cast pouches with unique shapes. Let’s take a brief look at these four popular options and what they can do for your packaging. ### Cold Foils Sometimes known as cold foil stamping, cold foil printing is a technique that prints metallic foil on a [substrate](https://sundanceusa.com/resources/glossary/item/412-substrate) (the main skin or primary layer of your pouch) to enhance the look of the final package. Cold foil printing is generally a wet lamination process in digital printing. In offset printing it is typically a dry lamination process. Using a standard printing plate, an image is printed onto the substrate with the use of a cold foil adhesive. A dryer sets the adhesive, making it tacky to the touch. Foil placed over the skin then adheres to it, producing an image with a bright foil surface. No expensive die stamp is required since the adhesive is applied right on the press like conventional ink. And the process is fast and efficient due to the use of printing plates rather than foil stamping tools. Once this process is complete, the surface of cold foil images can be varnished or laminated to protect the images and create a strong, durable package. ### Holographic Effects Holography is an increasingly popular technique that creates the appearance of three-dimensional images. Our process uses a special film with a micro-embossed holographic pattern.  Once a varnish is applied to the substrate, the holographic film is laid over the varnish and run through a dryer to be set or cured. When the film is removed, the holographic effect remains on the substrate. With our process, holographic patterns can be placed directly on top of printed images the same way a spot color would be utilized, producing eye-catching effects. This process can also be used in adding anti-counterfeiting and other security features. ### Spot Color Spot colors are solid colors that are created from premixed ink according to the globally accepted [Pantone Matching System (PMS)](https://www.pantone.com/color-systems/pantone-color-systems-explained). Pantone colors are standardized, with every color assigned an individual PMS number and name. Use of this system guarantees that the colors a package designer specifies will be the colors that are printed on your flexible pouch. Spot color is vital to honoring your company’s style guidelines for branding and logo reproduction, for example, and also when your print run is a long one requiring the press to be inked and re-inked. Spot color is a highly popular option among flexible pouch finishes. ### Spot UV/Varnish Spot UV/varnish (or overprint varnish, OPV) refers to the application of either a clear shiny, or dull matte coating to a specific area or areas of a printed pouch (rather than coating the entire surface). This design technique is a creative way to add depth and contrast to your graphics and draw consumer attention to your most compelling image or text. Because it is so effective, spot UV/varnish is a rich option for many printed materials, including flexible pouches. ## Put Your Product in the Spotlight In the competitive consumer package goods industry, finishing your flexible pouch packaging with a special flourish gives your product a decided advantage on the shelf. It also creates a memorable experience for your customers. The four flexible pouch finishes described above are popular, but [other finishing touches](https://sundanceusa.com/services#finishing) are also available. At SunDance, our state-of-the-art printing and packaging plant is at your service. We offer product marketers and package designers a complete menu of [award-winning](https://news.sundanceusa.com/news/sundance-honored-at-2022-fga-awards) services along with unrivaled choices of package features and finishes. Our packaging experts are available to help you choose the options that will put your unique product in the spotlight and give it all the attention it deserves. [Learn More About Finishing Services](https://sundanceusa.com/resources/quote-request) - [Tweet](https://twitter.com/share) ![SunDance](https://news.sundanceusa.com/hubfs/4.jpg) ### [SunDance](https://news.sundanceusa.com/news/author/sundance) [https://news.sundanceusa.com/news/author/sundance](https://news.sundanceusa.com/news/author/sundance) ### Latest from SunDance - [5 Ways to Strengthen Your Brand with Product Packaging](https://news.sundanceusa.com/news/5-ways-to-strengthen-your-brand-with-product-packaging) - [You’ve Designed a Great Flexible Pouch. Now What? How to Choose the Perfect Flexible Pouch Finish!](https://news.sundanceusa.com/news/youve-designed-a-great-flexible-pouch.-now-what-how-to-choose-the-perfect-flexible-pouch-finish) - [Convenient, Versatile, Recyclable, Lightweight, Cost-Efficient... Flexible Packaging Benefits Too Numerous to Count](https://news.sundanceusa.com/news/convenient-versatile-recyclable-lightweight-cost-efficient...-flexible-packaging-benefits-too-numerous-to-count) - [Client Spotlight: Petal Honey Co.](https://news.sundanceusa.com/news/customer-spotlight-petal-honey-co) - [Printing on the Edge](https://news.sundanceusa.com/news/printin-on-the-edge-) More in this category: [Flexible Packaging: SunDance Introduces New PE Recyclable Pouches](https://news.sundanceusa.com/news/flexible-packaging-sundance-introduces-new-pe-recyclable-pouches) [Commercial Printing: Elevate Your Annual Reports with Modern Finishing Techniques](https://news.sundanceusa.com/news/elevate-your-annual-reports-with-modern-finishing-techniques) [back to top](https://news.sundanceusa.com/news/youve-designed-a-great-flexible-pouch.-now-what-how-to-choose-the-perfect-flexible-pouch-finish#top) More in this category: [« Convenient, Versatile, Recyclable, Lightweight, Cost-Efficient... Flexible Packaging Benefits Too Numerous to Count](https://news.sundanceusa.com/news/convenient-versatile-recyclable-lightweight-cost-efficient...-flexible-packaging-benefits-too-numerous-to-count) [5 Ways to Strengthen Your Brand with Product Packaging »](https://news.sundanceusa.com/news/5-ways-to-strengthen-your-brand-with-product-packaging) ## SUNDANCE REVIEWS --- [View More Reviews on Google or Leave Your Own!](https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=sundance%20marketing%20solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1) > ...we have experienced nothing but total professionalism from everyone... The staff is so customer satisfaction conscious that they became more than just a company... Everything they designed, created or printed for us was simply excellent. Our national meeting was a success and your company was a great partner to have in the process! > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Mercedes Alexander](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Mercedes Alexander** > ...the professionalism, urgency and attention to detail was second to none. The product produced...blew us away. We would HIGHLY recommend SunDance. We truly think of SunDance as another partner when it comes to doing business. > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Michelle Fischer](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Michelle Fischer** > I was looking for an out of state printer in Florida. Sundance took on some last minute crazy deadline projects and made it look easy! Definitely a 5 STAR Winner! > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Marc DiFrancesco](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Marc DiFrancesco** > We had been looking for a local print shop that could handle the wide array of printing needs that we have, while bringing the quality and consistency that we require to further our brand... and SunDance has met those needs and then some! There really isn't much more we could ask for. > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Doug Taylor](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Doug Taylor** > Quick turnaround, great service! We were able to get our signs produced and distributed just in time. This company really worked with us. Try Sundance! > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Bonisha Townsend-Porter](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Bonisha Townsend-Porter** > ...the team at Sundance did an incredible job designing our logo and business cards. Very professional looking, slick and we were kept in the loop the entire time. We cant recommend them enough. Great work all!! > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Joelle Khan](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Joelle Khan** > ...SunDance has been key in the success of our monthly full color community magazine. SunDance is a pleasure to work with. They have far exceeded our expectations in product quality, meeting deadlines and customer service. I would give them 6 stars if I could! > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Lou Colombo](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Lou Colombo** > Very Professional. The team at Sundance is experienced, courteous and cost effective. I have been in the business for 15 years and they are one of the best print vendors I've used. I've been working with Sundance for about five years and they've never missed a deadline, no matter how tight. > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Google User](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Google User** > I needed help with a last minute project for a promotional event at the convention center and SunDance not only fit me into there busy schedule but far exceeded my expectations with the quality of work they were able to perform in such a short time frame. I would recommend anyone looking for world class customer service and excellent quality... > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Google User](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Google User** > ...Sundance has helped me in so many ways. Their knowledge and expertise is invaluable. They always point me in the right direction and they are always so prompt in getting quotes back to me. I appreciate their teams hard work and dedication to creating things that are new and exciting for our clients. > [...Read More](https://www.google.com/#hl=en&q=SunDance+Marketing+Solutions&lrd=0x88e77dc1775a119d:0xada613304f9d4245,1,) ![Google User](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/avatar.jpg) **Google User** - [![FSC](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-FSC.jpg)](https://ic.fsc.org/en) - [![PAF](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-PAF.jpg)](http://www.flprint.org/) - [![FSEA](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-FSEA.jpg)](http://fsea.com/) - [![SGIA](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-SGIA.jpg)](https://www.sgia.org/) - [![DScoop](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-DScoop.jpg)](http://dscoop.org/) - [![SGP](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-SGP.jpg)](http://sgppartnership.org/) - [![SGP](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-MACF.jpg)](http://macf.biz/) - [![DAF](https://news.sundanceusa.com/hubfs/Sundanceusa-August2017/Images/Logos-DAF.jpg)](http://www.daytonabeachadfed.com/) # Location & Hours --- SunDance is located in south Orlando, near the interesections of The Beachline (SR528), Orange Blossom Trail (US17-92), and Florida's Turnpike (SR91). Just minutes from The Orange County Convention Center, International Drive, the attractions and Downtown Orlando, we service most of the Central Florida Area. - [9564 Delegates Dr. Building A Orlando, FL 32837](https://www.google.com/maps/place/SunDance+Marketing+Solutions/@28.4227732,-81.4153036,14z/data=!4m2!3m1!1s0x0:0xada613304f9d4245) - [Sales: 407-734-7444](tel:14077347444) - [Office: 407-563-5004](tel:14075635004) - 8am-5pm M-F > ### CALL US NOW! [407-734-7444](tel:14077347444) > ## NEED A QUOTE? > > ### [Get A Quote Right Now!](https://sundanceusa.com/resources/design-tools/quote-request) > ### NEED MORE INFO? [Contact Us Now!](https://sundanceusa.com/news#pwebcontact130_toggler) - - - - [Services](https://sundanceusa.com/services) | [Portfolio](https://sundanceusa.com/about#portfolio) | [Resources](https://sundanceusa.com/resources) | [About](https://sundanceusa.com/about) | [Careers](https://sundanceusa.com/about/careers) [Request A Quote](https://sundanceusa.com/resources/design-tools/quote-request) | Contact [SunDance Brand Resources](https://sundanceusa.com/brandresources) [Privacy](https://sundanceusa.com/privacy-policy) | [Sitemap](https://sundanceusa.com/sitemap) © Copyright 2020 - SunDance - Orlando Printing, Design, Mail, Large Format CONTACT/UPLOAD Call[407-734-7444](tel:1-407-734-7444) to Speak Directly with a Salesperson, [Upload Your Files Now](https://sundanceusa.com/resources/file-upload), [Request A Quote](https://sundanceusa.com/resources/design-tools/quote-request) or Contact Us below. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "SunDance", "url" : "https://news.sundanceusa.com/news/author/sundance" }, "dateModified" : "2022-12-01T20:34:18.186Z", "datePublished" : "2022-11-21T18:21:26.000Z", "headline" : "You’ve Designed a Great Flexible Pouch. 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