Packaging and labels are one of your biggest brand ambassadors because they influence how consumers will perceive your brand. Boring or poor-quality packaging and labels will immediately affect consumers’ opinions which can be hard to change - after all, you only have one shot at a first impression! Even if your product or service is amazing, it won’t sell well if your packaging and labels are unappealing to consumers, let alone make a positive impression of your brand. See how you can enhance your brand’s image with consumers by following these packaging and labels tips.
What are the benefits of Flexible Packaging?
Flexible packaging is made from pliable paper or film to create a flexible, durable, and portable package that enhances the customer experience and a brand’s perceived value. It’s a popular type of packaging seen in many markets like food, beauty, health, and more because it can be used with different product consistencies such as pills, bars, gels, powders, and creams. In addition to its versatility, there are many types of flexible packaging such as:
The Printing Company’s New Digital Cutter Is Set to Improve Cut Quality for Print Products While Increasing Productivity.
The cover of the latest issue of SunDance’s Flare magazine appears to be blank. Is it a misprint? Did the ink rub off? Not at SunDance! Last quarter’s issue illustrates the latest trend in product security – invisible ink.
Auto lock boxes are used to package a variety of products like food, cosmetics, electronics, and more thanks to their easy assembly and numerous design opportunities. Also known as auto bottom boxes, sealed bottom boxes, or snap lock boxes, these boxes balance creativity and convenience, making them an ideal packaging solution for many retail products. Learn more about auto lock boxes to see how they can streamline your packaging operations and increase brand memorability with a custom printed design.
We recently had the pleasure to sit down with one of our own, Steve Kirchof. Steve's background is comprised of well over a decade of packaging, digital print production, sales, marketing, and branding. As an early adopter in digital print technology, he's worked along side industries such as cosmetics, craft beverage, nutritional, cannabis, CBD & specialty foods.
While great design and copy are essential for creating successful direct mail pieces, it won’t mean much if your direct mailing list is inaccurate. Sending your direct mail to the wrong address or person is a surefire way to increase your rate of ‘undeliverable-as-addressed’ mail. Fortunately, there are steps you can take to improve your direct mailing list’s accuracy so your pieces get in the hands of target customers.
Lots of businesses talk about customer satisfaction but at SunDance, satisfaction isn’t enough...we want customers to be delighted with our service! Delighting customers is at the core of who we are and what we strive to do every day. In our increasingly automated world, it’s nice to have a level of service that exceeds expectations and has a human touch. See how SunDance helped a software company avert a crisis with their marketing materials at a conference thanks to our employees’ quick response and dedication.
Our biggest motivator is making customers happy - but receiving recognition from our peers ranks pretty close. SunDance recently won a silver award and honorable mention from the Specialty Graphic Imaging Association’s (SGIA) 2019 Golden Image Awards which celebrates industry-leading excellence for almost every type of print product. The silver award was for a variable data gold foil poster and the honorable mention was for Norfolk Southern Corporation’s holiday card. Learn more about what went into these two print products and how competitions like the Golden Image Awards is fueling us to strive for even higher heights in 2020!
Singer sewn binding is a unique binding method for books, journals, notebooks, etc. that uses thread instead of adhesives or staples. More and more brands are turning to Singer sewn spines to add a special touch to their book products. However, not all book binderies can do this type of binding - but we can! See how this beautiful, alternative style of binding works and how a Singer sewn spine can set your book product apart from the crowd.