5 Ways to Strengthen Your Brand with Product Packaging

Product packaging is more than protecting and transporting goods, it’s also about creating a positive, memorable experience that will strengthen your brand. If your product packaging and branding are out of sync, it can leave consumers confused and distrustful. Packaging design without branding would have no direction and branding without packaging design doesn’t have a medium to communicate directly to consumers.

You’ve Designed a Great Flexible Pouch. Now What? How to Choose the Perfect Flexible Pouch Finish!

Flexible packaging is increasingly about pouch packaging. That’s because flexible pouches can accommodate a wide variety of products, ship them securely, and display them impressively on store shelves. Pouches offer numerous options for interesting shapes, folds, openings, and closures, as well as printing in a full spectrum of colors, including images and text.

Convenient, Versatile, Recyclable, Lightweight, Cost-Efficient... Flexible Packaging Benefits Too Numerous to Count

Product marketers and package designers have been shifting away from rigid packaging, much of which ends up in landfills. With increasing frequency, they’re opting for flexible packaging, including recyclable pouches and other soft packages. We’re delighted to witness this movement and completely support it.

Client Spotlight: Petal Honey Co.

SunDance works with many companies across the country, but we also pride ourselves in working with local Orlando partners. Today, we’d like to highlight Petal Honey Co., a local family-owned apiary and honey producer. Drew from Petal Honey Co. came to us with ideas for labels and Steve Kirchof flew right in to help make these ideas bloom for this honey business. Petal Honey Co. produces three kinds of honey: wildflower, orange blossom, and saw palmetto. They offer varying sizes of recyclable glass bottles of honey and also delicious whole honeycomb.

Printing on the Edge

Custom printed notepads are a print industry staple for a reason. They are useful, convenient, always handy and appreciated by clients, and an excellent way to put your brand advertising literally at your customers’ fingertips every day. Standard notepad printing allows for a design on the face of the pad – along with plenty of room for your customer to jot down their notes - but most people don’t think about the sides of the notepad. That’s extra print real estate ready to be utilized! We offer notepad (and by extension book) edge printing to enhance your design and capitalize on your print exposure. Best of all, as long as the minimum pad thickness is met (ideally at least ½”) we can print any design, in full color or one color, including text or images. You can even customize each notepad for individual customers.

SunDance Participates in the #CleanEarthChallenge!

As an SGP Partner, we are asked to do a continuous improvement project every year. This year we split our project into 4 individual community focused projects to benefit the environment and the people here in Orange County. Check out our previous coverage on our blood drive event and our school supply drive event.

Optimize Your Products with Flexible Pouch Options (Part 2)

When developing a new product, one of your early decisions will be how to package it. Packaging is driven primarily by the various properties and requirements of your product.

Numerous flexible pouch options are available today to optimize your product marketing efforts. In Part 1 of this article, we addressed pouch types and gusset styles. Here, Part 2 finishes with pouch seals and closures. There will be a test at the end. Just kidding!

Optimize Your Products with Flexible Pouch Options (Part 1)

Countless flexible pouch options are available to optimize your product marketing efforts. This two-part article will help you understand the options by describing the various parts of a flexible pouch, what they are called, and what they do. We begin with pouch styles and gussets in Part 1 and finish with pouch seals and closures in Part 2.

SunDance Honored at 2022 FGA Awards

We are pleased to announce that our products have been recognized with a total of 20 awards at the 2022 Florida Print Awards. Hosted annually by the Florida Graphics Alliance, this year's awards event was held on August 26, 2022, at the Margaritaville Resort Orlando. Printing professionals from all over Florida assembled to honor their industry's finest work.

SunDance received 17 "Best Of Category" awards, two Awards of Excellence, and Florida's Best Poster award.

File Preparation and Prepress – A Recipe for Success

When conceptualizing your print job, it’s helpful to imagine you are following a recipe. Skipping a step or leaving out an element is a surefire way to mess up your cake – er, print job. Today, we’re going to discuss one of the absolutely critical “ingredients” to your print job recipe – good file preparation and the prepress department.