5 Ways to Strengthen Your Brand with Product Packaging

Product packaging is more than protecting and transporting goods, it’s also about creating a positive, memorable experience that will strengthen your brand. If your product packaging and branding are out of sync, it can leave consumers confused and distrustful. Packaging design without branding would have no direction and branding without packaging design doesn’t have a medium to communicate directly to consumers.

You’ve Designed a Great Flexible Pouch. Now What? How to Choose the Perfect Flexible Pouch Finish!

Flexible packaging is increasingly about pouch packaging. That’s because flexible pouches can accommodate a wide variety of products, ship them securely, and display them impressively on store shelves. Pouches offer numerous options for interesting shapes, folds, openings, and closures, as well as printing in a full spectrum of colors, including images and text.

Convenient, Versatile, Recyclable, Lightweight, Cost-Efficient... Flexible Packaging Benefits Too Numerous to Count

Product marketers and package designers have been shifting away from rigid packaging, much of which ends up in landfills. With increasing frequency, they’re opting for flexible packaging, including recyclable pouches and other soft packages. We’re delighted to witness this movement and completely support it.

Optimize Your Products with Flexible Pouch Options (Part 2)

When developing a new product, one of your early decisions will be how to package it. Packaging is driven primarily by the various properties and requirements of your product.

Numerous flexible pouch options are available today to optimize your product marketing efforts. In Part 1 of this article, we addressed pouch types and gusset styles. Here, Part 2 finishes with pouch seals and closures. There will be a test at the end. Just kidding!

Optimize Your Products with Flexible Pouch Options (Part 1)

Countless flexible pouch options are available to optimize your product marketing efforts. This two-part article will help you understand the options by describing the various parts of a flexible pouch, what they are called, and what they do. We begin with pouch styles and gussets in Part 1 and finish with pouch seals and closures in Part 2.

New Flexibility in Designing Creative Pouch Packaging

In the competitive consumer package goods industry, creative brands want the flexibility to mix and match a variety of flexible packaging materials and features and combine them with crisp digital printing and vibrant colors. Our latest equipment addition, the Hudson Sharp Ares 400- Dual Web Unwind, is an advanced pouch packaging equipment that accepts recycle-ready polyethylene, laminated films, bio-films, and paper-like films. Zippered pouches, resealable closers, side and bottom gusseting and child-resistant packaging are also popular capabilities. 

Flexible Packaging -  a unique and sustainable option

Over the past few years, you may have noticed a shift in trends at the grocery store. Pastas once sold in cardboard containers are now in pouch bags, plastic apple sauce cups now compete with squeeze bottles, and large bulky detergent pod containers have been replaced with sleek bags and child- resistant zippers. What is this new style of packaging, and is it here to stay or just a passing trend?

Industrial Packaging Podcast: Flexible Pouches Interview With Steve Kirchof

Steve Kirchof, SunDance’s Business Development Manager, recently sat down with Industrial Packaging’s podcast host Nathan Dube to speak about the true power of flexible packaging. During this interview we learn applications and opportunities of flexible packaging, bio-degradable options, and SunDance’s goal in the flexible packaging industry. So, sit back, listen, and learn how SunDance’s flexible packaging service can help your business reach your sustainability goals while providing the endless benefits to both buyers and sellers. 

The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study

Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.

The Reasons Your Company Should Migrate from Container to Pouch

Did you know Stand-up (SUP) Pouches, a flexible packaging product, are projected to grow at a rate of 6-6.5% per year to 2022? Stand-up Pouches are an ideal solution for many types of products, including food and beverages, pet food, natural and organic products, and sports and nutrition products. Get a head start on your competition and begin your container-to-pouch migration with the help of SunDance today!