Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.
Did you know Stand-up (SUP) Pouches, a flexible packaging product, are projected to grow at a rate of 6-6.5% per year to 2022? Stand-up Pouches are an ideal solution for many types of products, including food and beverages, pet food, natural and organic products, and sports and nutrition products. Get a head start on your competition and begin your container-to-pouch migration with the help of SunDance today!
Design and function are critical considerations to achieve product packaging that adds brand value and inspires consumer confidence. Vertical form-fill-seal (VFFS) flexible packaging is a flexible, durable, and portable packaging solution that enhances the customer experience and increases the perceived value of a brand. Used in many markets like food, beauty, and health, see how SunDance’s vertical flexible packaging can benefit your brand.
At SunDance, our mission is to offer customers an extensive portfolio of print products and services to make their brand stand out, which is why we recently purchased an HP Indigo 6 Digital Press to print custom labels and flexible packaging. We’re excited to partner with this industry leader in digital printing technology as HP is known for its print quality, productivity, and versatility. Learn more about the benefits and uses of digital printing to see how it can help your business grow.
What are the benefits of Flexible Packaging?
Flexible packaging is made from pliable paper or film to create a flexible, durable, and portable package that enhances the customer experience and a brand’s perceived value. It’s a popular type of packaging seen in many markets like food, beauty, health, and more because it can be used with different product consistencies such as pills, bars, gels, powders, and creams. In addition to its versatility, there are many types of flexible packaging such as: