As brands evolve to meet consumer demands for convenience, sustainability, and visual appeal, flexible packaging has emerged as an ideal solution. Known for its adaptability and lightweight durability, flexible packaging has gained traction across many industries, from food and beverages to health and wellness products. SunDance, a leader in commercial printing and packaging, is at the forefront of this shift, helping brands leverage flexible packaging to elevate their products and deliver memorable customer experiences.

Why Flexible Packaging?

Flexible packaging offers benefits that make it especially appealing in today's market. Not only is it compact and lightweight—reducing shipping costs and material usage—but it also allows for high-impact graphics that grab consumers' attention. Its flexible structure makes it suitable for various product shapes and sizes, enhancing functionality and shelf appeal.

At SunDance, we work with brands to create custom flexible packaging solutions tailored to their unique needs. Our investment in high-quality digital and pouch-making equipment, like the Ares 400 SUP machine from Hudson-Sharp, enables us to provide packaging that balances aesthetics with practicality. For brands looking to streamline production or expand sustainably, flexible packaging can offer both a performance edge and an eco-friendly alternative to traditional materials.

Insights from BW Converting's "Change for the Better" Podcast

In a recent interview on BW Converting's "Change for the Better" podcast, JohnHenry Ruggieri, President of SunDance, discussed our strategic move into the flexible packaging market. During the conversation, he shared the motivations behind this transition and the pivotal role our partnership with BW Converting's Hudson-Sharp has played in our growth.

SunDance's journey into flexible packaging was catalyzed by the onset of the COVID-19 pandemic, which dramatically impacted our core client base in the tourism and entertainment industries. To adapt, SunDance invested in the Ares 400 SUP machine, a piece of equipment chosen for its adaptability to digital printing and ability to handle short runs—perfect for the modern, fast-paced packaging market. The addition of flexible packaging complemented SunDance's existing packaging offerings, including folding cartons, corrugated boxes, and labels. By expanding our packaging offerings, we were better equipped to assist new and existing clients struggling with supply chain issues and domestic imports.

Listen to the full podcast interview to gain insights into how SunDance overcame initial challenges and harnessed the power of flexible packaging to drive new growth opportunities. Access the podcast and article here.

Looking Forward with Flexible Packaging

As SunDance continues to expand our flexible packaging capabilities, we remain committed to helping brands create high-quality, impactful packaging solutions that align with both their goals and market demands. Whether you're launching a new product or revamping an existing line, flexible packaging offers the versatility, sustainability, and visual appeal to make a strong statement. Ready to take your brand's packaging to the next level? Contact us today to discuss our custom packaging solutions.