Creating a compelling envelope can mean the difference between a successful direct mail piece and one that falls flat. There are many ways to entice recipients to open your envelope—from personalization and finishing techniques to eye-catching colors, textures and even interactive elements. Find new ways to increase ROI by testing variable envelope design options on your next direct mail campaign.
Here are some of our favorite tips for increasing response rate through envelope design:
Size and Shape — Think outside the box! Unique sizes and shapes cost more to mail than standard sizes, but they have the potential to increase ROI significantly. Try testing several options against your proven design.
Color — Classic white works for many applications, but try using your brand’s colors to add personality and give customers a visual preview of your content and immediate brand recognition.
Texture — For higher-end pieces, consider incorporating a textured paper stock for your outer envelope. Finishing techniques, such as soft-touch varnish or UV spot coating, can also add unique tactile appeal and align with your brand perception.
Teaser Copy — Create and test compelling call-to-action options to find out which
message works best for your audience and promotion.
Use Both Sides — Since you don’t know which side will be viewed first, make sure both sides are equally compelling.
Personalization — Try out handwritten fonts, variable data and customized images to appeal to your recipients in a more personal way.
Ready to test out these techniques and get creative with envelopes? Download our pdf or request a copy of our handy Envelope Savvy Chart featuring a comprehensive overview of size options, layouts and specs
Download your pdf copy today, or contact your SunDance representative for your free copy.
...we have experienced nothing but total professionalism from everyone... The staff is so customer satisfaction conscious that they became more than just a company... Everything they designed, created or printed for us was simply excellent. Our national meeting was a success and your company was a great partner to have in the process!
...the professionalism, urgency and attention to detail was second to none. The product produced...blew us away. We would HIGHLY recommend SunDance. We truly think of SunDance as another partner when it comes to doing business.
I was looking for an out of state printer in Florida. Sundance took on some last minute crazy deadline projects and made it look easy! Definitely a 5 STAR Winner!
We had been looking for a local print shop that could handle the wide array of printing needs that we have, while bringing the quality and consistency that we require to further our brand... and SunDance has met those needs and then some! There really isn't much more we could ask for.
Quick turnaround, great service! We were able to get our signs produced and distributed just in time. This company really worked with us. Try Sundance!
...the team at Sundance did an incredible job designing our logo and business cards. Very professional looking, slick and we were kept in the loop the entire time. We cant recommend them enough. Great work all!!
...SunDance has been key in the success of our monthly full color community magazine. SunDance is a pleasure to work with. They have far exceeded our expectations in product quality, meeting deadlines and customer service. I would give them 6 stars if I could!
Very Professional. The team at Sundance is experienced, courteous and cost effective. I have been in the business for 15 years and they are one of the best print vendors I've used. I've been working with Sundance for about five years and they've never missed a deadline, no matter how tight.
I needed help with a last minute project for a promotional event at the convention center and SunDance not only fit me into there busy schedule but far exceeded my expectations with the quality of work they were able to perform in such a short time frame. I would recommend anyone looking for world class customer service and excellent quality...
...Sundance has helped me in so many ways. Their knowledge and expertise is invaluable. They always point me in the right direction and they are always so prompt in getting quotes back to me. I appreciate their teams hard work and dedication to creating things that are new and exciting for our clients.
SunDance is located in south Orlando, near the interesections of The Beachline (SR528), Orange Blossom Trail (US17-92), and Florida's Turnpike (SR91). Just minutes from The Orange County Convention Center, International Drive, the attractions and Downtown Orlando, we service most of the Central Florida Area.