Press Release- SunDance Acquires Pitney Bowes Relay 7000
ORLANDO, Fla., Jan 19, 2018 — SunDance (sundanceusa.com), an Orlando-based marketing, mail, design and print company, today reported they acquired a new Pitney Bowes Relay 7000 Folder and Inserter to expand their assembly and mailing offerings.
“We are particularly excited to implement the Relay 7000’s camera system, which allows us to match document mailings at record speeds,” said JohnHenry Ruggieri, Managing Director, SunDance. “This new equipment also allows us to increase intelligence and comply with ever-changing HIPAA compliance standards.”
New GeoFraming Cheat Sheet Now Available!
Is your company making the most of location-based marketing? Getting the right product or service, with the right message, in front of the most relevant customers can make or break your ROI. There are several types of targeted techniques you should consider utilizing for your next project. Geo-fencing, geo-framing and IP-targeting can all play an important role in the success of your overall marketing campaign, depending on your specific needs.
New USPS Mailing Rate Changes for 2018
Postal rate increases can have a big impact on your direct marketing budget. Keeping up with the latest information can save you from confusion and frustration down the line. In this post, we will review the latest U.S. Postal Service Mailing and Shipping rate changes—going into effect on January 21, 2018.
Overall, the new mailing rates represent an average price increase of 1.9 percent for all Market Dominant Mail products, including First-Class Mail®, Marketing Mail (previously Standard Mail), Bound Printed Matter, Media Mail® and Library Mail.
The 1-cent increase for single-piece stamped and metered letters maintains the current 3-cent discount for metered mail versus stamped mail.
The Rebranding Process
After a number of years in business, a company may realize their previous branding is not serving them well and no longer aligns with their current objectives. Rebranding can pose a number of challenges, but it also offers a unique opportunity to re-evaluate, refresh and innovate.
As our company and vision evolved, SunDance needed to update our branding to reflect our new outlook. We wanted our new look to reflect our progress, optimism and forward motion while paying tribute to our history
When we approached our rebranding, we needed to be clear and concise about our abilities and values. We updated our previous ‘sun’ logo to something more iconic and simple, but with the backbone of our history reflected. We used a bright and playful palette of colors that lend themselves to a number of dynamic branding opportunities. The fonts we chose are fresh, contemporary and unbiased—reflecting our experience and clear vision for the future.
White Paper-Foil Use on Packaging
New White Paper Examines Benefits of Foil Use on Packaging
Have your been considering using foil on your next project? Looking for a way for your packaging to stand out from the rest? Our latest in-depth white paper highlights the benefits of utilizing foil techniques in product packaging and the specifics of how foil embellishments can increase recognition, sales, retention and market share. Find out how companies like Colgate®, Zantac®, Gilette® and more incorporated foil techniques into their package design to boost ROI and position their products at the top of the pack.
New Binding Cheat Sheet Now Available!
There are a lot of factors to take into consideration when designing a job with binding. SunDance has designed a simple two-page Binding Cheat Sheet that you can use as a guide for your next project. With pictures and specs of a variety of common binding choices along with some helpful tips, it is a great reference tool to keep on hand.
Case Study-In-Room Collateral
Hard Rock International tasked SunDance with creating and engineering a multi-tier brand package including over 20 individual items for their Annual Conference. Featuring luxury papers and specialty finishing techniques, this project highlighted the best of Hard Rock’s distinctive branding. See how the package came together and propelled the SunDance and Hard Rock partnership.
Case Study-SunDance University
SunDance embarked on re-branding through new collateral and educational events for partners and clients. The campaign covered multiple mediums and became the springboard for future successful branding avenues. See how we achieved over a 10% response rate and 53% conversion rate!
Folding Cheat Sheet Now Available!
Add our new Folding Cheat Sheet to your collection of SunDance Cheat Sheets! This visual reference guide highlights some of the most popular folding techniques, along with a decimal to fraction conversion chart. If you plan on using some new folding techniques on your next printing job, this Cheat Sheet can help jumpstart your project.
Case Study-Presentation Binder
SunDance was tasked with developing a set of high-quality, adjustable binders, along with a presentation box for high-level brand presentations across the world. Hard Rock International needed a unique, first-rate print package that was attractive and study while following a strict set of brand standards. Find out how SunDance completed the project and made a lasting impression.
