The Rebranding Process
After a number of years in business, a company may realize their previous branding is not serving them well and no longer aligns with their current objectives. Rebranding can pose a number of challenges, but it also offers a unique opportunity to re-evaluate, refresh and innovate.
As our company and vision evolved, SunDance needed to update our branding to reflect our new outlook. We wanted our new look to reflect our progress, optimism and forward motion while paying tribute to our history
When we approached our rebranding, we needed to be clear and concise about our abilities and values. We updated our previous ‘sun’ logo to something more iconic and simple, but with the backbone of our history reflected. We used a bright and playful palette of colors that lend themselves to a number of dynamic branding opportunities. The fonts we chose are fresh, contemporary and unbiased—reflecting our experience and clear vision for the future.
Case Study-Presentation Binder
SunDance was tasked with developing a set of high-quality, adjustable binders, along with a presentation box for high-level brand presentations across the world. Hard Rock International needed a unique, first-rate print package that was attractive and study while following a strict set of brand standards. Find out how SunDance completed the project and made a lasting impression.
