An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence

14 Oct 2020

An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence

Standing out in a sea of similar products requires packaging that pops! High-visibility enhancements, such as embossing, specialty UV coatings, metallic/foil finishes, help you achieve just that. High-visibility enhancements increase product visibility, stimulate attraction, hold attention, and convey an image of value. These enhancements allow packages to jump off the shelf and become prominent in front of customers. The Sonoco Institute of Packaging Design and Graphics at Clemson University, in partnership with R. Andrew Hurley’s research program, conducted an eye-tracking study in the CU shop Consumer Behavior Lab. The results state the ability of a package to attract the shopper's visual attention has a strong influence on a consumer's decisions to purchase; making it clear that high-visibility enhancements on packages are highly effective in increasing customers' likelihood of purchase.

Click on the link below to read full case study.

An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence

SunDance

https://news.sundanceusa.com/news/author/sundance

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