Sustainable Printing: 5 Things to Consider Before Your Next Print Project
At SunDance, our commitment to sustainability is at the heart of everything we do. For example, we were the first certified Sustainable Green Printing Partnership (SGP) offset printer in the state of Florida. Understanding the shared desire of our clients to adopt eco-conscious printing practices, we stand as a versatile partner with diverse capabilities spanning wide-format, packaging, and commercial printing. Here are five essential factors to consider before embarking on your next print project, empowering you to make conscientious and sustainable choices across our comprehensive range of printing services.
Direct Mail Discounts for the Holidays: Save on Direct Mail Campaigns in November and December!
The value of direct mail marketing has been demonstrated repeatedly, with high open rates and high response rates. Direct mail is more durable than email, with a longer shelf life. And direct mail resonates with an unmatched tactile and visual experience. According to an article in PostPress Magazine, the mailing industry represents roughly 4.6% of GDP in the United States. US households read or scan more than 70% of the advertising mail they receive. And a recent USPS study found that 67% of consumers think direct mail feels more personal than electronic messaging.
Direct Mail: The Future After 3rd Party Cookie Advertising
A noticeable transformation is occurring in the realm of digital marketing. The impending decline of third-party cookies is transforming how businesses collect data and target ads to their audiences. This change, driven by increasing privacy concerns among users and regulatory restrictions, signals an end for these tracking tools that have been integral for ad tech companies. Major browsers like Safari and Firefox are already blocking third-party cookies by default, with Google Chrome planning to follow suit by the end of 2023.
Stitched to Perfection: 5 Reasons Why Singer Sewn Books are Regaining Popularity in Book Binding
Singer-sewn books, also known as singer-stitched books or singer-sewn bindings, are a type of bookbinding technique that holds together the pages of a book using a specific sewing pattern. The name "singer-sewn" comes from the use of Singer sewing machines, which were originally designed for fabric but were adapted for sewing book pages together.
SunDance Paw-sitive Impact: Donation Drive and Pet Pantry Event with Pet Alliance Orlando
In honor of office dogs Juana and Jolly, the VIPs – Very Important Pets –of our SunDance family, our team wanted to combine our love for four-legged family members with our SGP community initiative program. Our animal-loving employees banded together to help furry friends in our community by organizing a pet food and supplies drive. After our donation drive concluded, our team members participated in a community Pet Food Pantry event at Pet Alliance's Sanford Shelter.
The Importance of AIB Certification for Food-Safe Packaging: Ensuring Compliance and Consumer Confidence
At SunDance, we are proud to be among the esteemed AIB International certificate holders for food safe packaging. This certification underscores our steadfast commitment to upholding the highest standards in the industry and ensuring that our packaging materials consistently adhere to stringent food safety regulations. Join us as we delve into the significance of AIB's certification process and how our certification reinforces our position as a trusted partner for businesses requiring reliable food-safe packaging solutions.
Celebrating Excellence at the 2023 Florida Print Awards: SunDance Triumphs with 29 Awards
As we reflect on our exceptional showing at the 2023 Florida Print Awards, we can't help but feel an overwhelming sense of pride and gratitude. The theme of 'The Greatest Printer' stood out to us because it perfectly captures the essence of what we stand for at SunDance - wholehearted dedication, unwavering excellence, and an insatiable hunger for greatness.
The Art of Pop-Up Retail: Crafting Unique Experiences with Wide-Format Media
Pop-up stores are an exciting blend of flexibility and creativity in the retail world. A unique mix of social marketing and traditional brick-and-mortar storefronts, these retail spaces offer customers a unique and immersive experience. Their temporary nature allows for risk-free experimentation and flexibility, a boon for emerging brands or companies who want to test new concepts or markets. The beauty of these pop-up spaces lies in their flexibility, as they can be set up anywhere from traditional retail spaces to more unconventional locations like staircases or lofts.
Customizing Direct Mail Campaigns by Age Group
While both direct mail and email campaigns resonate with specific audiences and yield results for marketers, direct mail continues to outperform email in most cases. Direct mail averages a 4.4% response rate compared to email’s .012% response rate, according to research by the Direct Marketing Association. And while email may get there faster than direct mail, recipients can unsubscribe from your emails with the click of a mouse—which makes direct mail more durable.
White Ink: A Guide to Using White Ink in Print and Packaging Design
When it comes to commercial printing and packaging, there are many decisions to make, including the choice of ink. While most people are familiar with the four-color process of cyan, magenta, yellow, and black (CMYK), white ink is also an option. But how do you know when to use white ink instead of sticking to the four-color process?
Exploring the below advantages and disadvantages, step-by-step guide, and FAQs on using white ink in general commercial printing and packaging will help you to determine the best cases to use white ink in your project.
