While both direct mail and email campaigns resonate with specific audiences and yield results for marketers, direct mail continues to outperform email in most cases. Direct mail averages a 4.4% response rate compared to email’s .012% response rate, according to research by the Direct Marketing Association. And while email may get there faster than direct mail, recipients can unsubscribe from your emails with the click of a mouse—which makes direct mail more durable.
When it comes to commercial printing and packaging, there are many decisions to make, including the choice of ink. While most people are familiar with the four-color process of cyan, magenta, yellow, and black (CMYK), white ink is also an option. But how do you know when to use white ink instead of sticking to the four-color process?
Exploring the below advantages and disadvantages, step-by-step guide, and FAQs on using white ink in general commercial printing and packaging will help you to determine the best cases to use white ink in your project.
In the world of snacking, finding the perfect balance between taste and nutrition can be quite a challenge. But that's precisely what ToYou Snacks has achieved. This remarkable brand has been on a mission to provide the best-tasting snacks that satisfy your cravings and benefit your daily nutrition. With a wide variety of bars and granolas, ToYou Snacks has captured the hearts and taste buds of many health-conscious snackers.
We had the opportunity to speak with Diego Font, Vice President and Expansion Strategist for ToYou Snacks, to learn more about their snack company, why they chose to partner with SunDance, and the incredible achievements they have made since choosing SunDance as their custom packaging provider.
Continuing our tradition of excellence in the printing and embellishing fields, SunDance was recently honored with two Silver Leaf Awards at the 30th Annual FSEA Gold Leaf Awards Competition.
Held every June, the Gold Leaf Awards is an international competition celebrating the best in specialty print embellishments, finishing, and binding techniques, hosted by the Foil and Specialty Effects Association. This year's awards were of special importance, as it was the 30th year the celebration was hosted.
SunDance is pleased to add to our collection of gold, silver, and bronze awards from FSEA. Take a look at this year's award-winning entries below or check out our past award winners here.
Are you in the digital printing industry? Looking to engage with other industry professionals and grow your expertise? Dscoop is one of the world's largest and most collaborative digital print and design communities to do just that! SunDance has partnered with Dscoop to host a site visit during its inaugural Eco Summit. This summit will cover all things digital printing, featuring industry-leading guest speakers, in addition to the on-site facility tour of the SunDance headquarters.
Picture a world where your favorite non-stick pan, waterproof jacket, and even your fire extinguisher could be harming you and the environment. Unfortunately, this is the reality we face with the widespread use of PFAS. These man-made chemicals have been utilized for their remarkable water and stain-resistant properties. But beneath the surface, there are concerns about the impact of these chemicals on our health and environment.
As a packaging provider, SunDance is dedicated to creating products that are safe for our customers, the environment, and their communities. We are also committed to educating our customers about the importance of choosing safer packaging products. SunDance is proud to be a part of the movement towards PFAS-free products and will continue to innovate new solutions that help our customers reduce their carbon footprint while preserving our planet.
While we have always offered high-quality printed books and a variety of book-binding options, we are happy to announce we have added lay-flat books featuring FlexBind sheets to the mix. The unique construction allows for pages to lie flat without affecting the overall integrity of the book. This is an excellent option for professional-looking books that will stand up to heavy use and last throughout multiple generations.
Whether you are looking for softcover or casebound, SunDance can help you create a lay-flat book that is sure to impress!
Spring has sprung, so it's time to do some spring cleaning on your marketing campaigns!
If you're looking for a way to increase engagement and response rates for your marketing campaigns this spring, then variable data printing (VDP) may be the solution you are searching for. With VDP, you can customize your marketing materials with unique messages, images, and other content that speaks directly to your target audience. With our HP Indigo Digital Presses combined with our expansive equipment list, SunDance can offer you high-quality, cost-effective VDP solutions that will make an impact.
Are you looking for a unique way to show appreciation for wildlife conservation? Look no further than Manatee Appreciation Day, celebrated annually on the last Wednesday in March.
Let's dive in to learn more about this day and how you can celebrate it!
Aluminum and steel are the two most common cans used for food and beverages. Both are recyclable, despite being thinly lined with a polyester or acrylic barrier between the food or beverage and the metal can. Although canning dates to the early 1800s, aluminum was introduced into can-making in 1957, according to Industrial Physics. Aluminum cans have been recycled so much that nearly 75% of all the aluminum ever produced is still in use today.
However, cans have decided drawbacks when compared with using flexible pouches for food and beverages. Since the original stand-up pouch was invented in 1963, flexible pouches have become a mainstay of modern food and beverage packaging, according to Industrial Packaging.