At SunDance, we have a smart inserter. So what this is going to do is, just for this example, it's going to take a letter that's got some sort of a personalization on it, and it's going to match it up to an envelope.
Match/ Intelligent Mail is an automated process that scans the content of print pieces and confirms that the pieces are matched correctly together to create uniquely personalized mail packages. Personalized mail packages are a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. These uniquely personalized mail packages can contain up to nine print pieces to entice, motivate, captivate, or stimulate. With our extensive experience and top-of-the-line intelligent inserter machine, we have the ability to ensure compliance with HIPAA laws, as well as special match mailing requirements. Industries such as healthcare, financial services, entertainment, and hospitality can be assured our Quadient DS-1200 will protect customers’ private information while creating more engaging direct mail.
During discussions with current and potential clients, it’s not unusual for brand owners to say they’re looking for Eco-friendly packaging options. In response, we ask the client, “What are your Eco-friendly goals?” Most times, they respond, “I want my packaging to be recyclable.” This answer leads to a deeper discussion about Eco-friendly terms such as recyclable, biodegradable, and compostable in relation to packaging.
In an earlier blog, Recycling, Packaging, and the Environment, we discussed the importance of considering the life cycle of a given type of packaging, especially when clients are looking to reduce landfill waste or create fewer greenhouse gasses. In this post, we’ll analyze Eco-friendly terms and their relationship to packaging options.
We help our trade show attendees three ways. First of all, pre-show, we help them create customized mailing programs to reach out to their database and their prospects to invite them to the show, letting them know where their booth is. Along those lines, we also recommend not being too salesy about that, provide some useful tips about the city, where the show is taking place. For instance, provide a list of the top five steakhouse restaurants close to the trade show location, something along those lines.
Add shelf appeal to your products while supporting packaging sustainability with CleanFlake™, a labeling solution that improves PET packaging recycling. Print your packaging labels on a material that’s able to cleanly separate from PET containers without leaving behind an adhesive residue. This makes it easier to recycle PET containers, resulting in more recycled PET (rPET) material and less waste.
Discover CleanFlake™ labels to see how they differentiate brands and enable the recycling of PET containers!
Direct Mail is more effective than ever! During 2020’s insane ride through quarantine, isolation, and the sheer desire for outside contact, direct mail has increased. Over the past decade marketing has become a sophisticated multi-channeled approach to reach clients by using direct mail, media and digital. But with the recent events and quarantines corporations realized the need for a more tactile experience with their clients stranded at home. Direct mail is always been a very effective way of communicating with a trackable response rate whether being by incentive offer, redirect to the web or scannable QR/bar codes.
Consumer brands are interested in raising awareness about good recycling habits. Many brands tout their products as being “Eco-Friendly.” To that end, brands are looking for environmentally friendly packaging. But what exactly is an environmentally friendly package? To better understand recycling, packaging, and the environment, let’s look at a local area recycling program.
Generally speaking, more is more, right? Nowhere is this aphorism truer than in the world of color. Gone are the days of having to print strictly in plain old boring 4 color CMYK color space. These days, color is bold and exciting and vibrant, and sometimes, you just can’t get that with conventional CMYK color. That’s where 6 and 7 color presses come in, and at SunDance, we not only have the ability to print with 6 and 7 color presses - we also know how to use them.
Brands and entrepreneurs are constantly looking for ways to differentiate themselves from their competitors in crowded marketplaces. And one of the best ways of doing this is to use custom packaging.
According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.