The value of direct mail marketing has been demonstrated repeatedly, with high open rates and high response rates. Direct mail is more durable than email, with a longer shelf life. And direct mail resonates with an unmatched tactile and visual experience. According to an article in PostPress Magazine, the mailing industry represents roughly 4.6% of GDP in the United States. US households read or scan more than 70% of the advertising mail they receive. And a recent USPS study found that 67% of consumers think direct mail feels more personal than electronic messaging.
While both direct mail and email campaigns resonate with specific audiences and yield results for marketers, direct mail continues to outperform email in most cases. Direct mail averages a 4.4% response rate compared to email’s .012% response rate, according to research by the Direct Marketing Association. And while email may get there faster than direct mail, recipients can unsubscribe from your emails with the click of a mouse—which makes direct mail more durable.
Match/ Intelligent Mail is an automated process that scans the content of print pieces and confirms that the pieces are matched correctly together to create uniquely personalized mail packages. Personalized mail packages are a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. These uniquely personalized mail packages can contain up to nine print pieces to entice, motivate, captivate, or stimulate. With our extensive experience and top-of-the-line intelligent inserter machine, we have the ability to ensure compliance with HIPAA laws, as well as special match mailing requirements. Industries such as healthcare, financial services, entertainment, and hospitality can be assured our Quadient DS-1200 will protect customers’ private information while creating more engaging direct mail.
We are proud to announce we have expanded our intelligent inserting capabilities with our latest purchase of the DS-1200 G4i Folder Inserter from Quadient. The DS-1200 G4i Folder Inserter allows us to enhance our existing offering and increase speed for our match mailing customers. It strengthens our intelligent inserting capabilities—like inserting verification and HIPAA compliant inserting— for a variety of sectors such as financial, medical, insurance and higher education.
Direct mail marketing is an extremely effective way of getting your message in front of your target audience, even in today’s digital world. With the impressive response rates of direct mail (increased even further using innovative variable data printing techniques) as part of your multi-channel marketing campaigns, you can drive leads to your website or straight to your inbound sales funnel. SunDance proudly provides direct mailing services with expert direct mail printing and campaign strategy advice. We are the leader in producing business collateral that gets attention and ultimately results. We produce these materials in-house, which means we oversee every step of the production from quality control, timelines, and cost. We can also manage your mailing lists for you, taking the burden and liability off you or your employees.