Concept to Completion: Making a Custom Holiday Gift
At SunDance, we are excited to share the process behind our Holiday Popcorn Kit for 2023. We want to take you behind the scenes and pull the curtain back on the step-by-step process of how we brought this delightful holiday gift to life. From concept to completion, we'll provide insight into each component and the meticulous attention to detail that goes into creating a successful client holiday gift that doubles as a promotional product. If you plan to create a Holiday Gift for clients in 2024, we hope this lends some creative inspiration to your process.
White Ink: A Guide to Using White Ink in Print and Packaging Design
When it comes to commercial printing and packaging, there are many decisions to make, including the choice of ink. While most people are familiar with the four-color process of cyan, magenta, yellow, and black (CMYK), white ink is also an option. But how do you know when to use white ink instead of sticking to the four-color process?
Exploring the below advantages and disadvantages, step-by-step guide, and FAQs on using white ink in general commercial printing and packaging will help you to determine the best cases to use white ink in your project.
New Custom Mylar Pouches Add Myriad Options for Eye-Catching Product Packaging
As many creative clients are already aware, shiny printed mylar pouches make for eye-catching product packaging. Mylar pouches capture consumer attention on store shelves and e-commerce websites. Mylar isn’t just for balloons anymore, Dorothy!
Recently, SunDance enhanced our state-of-the-art printing and packaging plant with exciting new equipment for producing custom mylar pouches. This latest upgrade builds on our existing mylar pouch capabilities to offer clients many more options in designing unique mylar bags for their products.
5 Ways to Strengthen Your Brand with Product Packaging
Product packaging is more than protecting and transporting goods, it’s also about creating a positive, memorable experience that will strengthen your brand. If your product packaging and branding are out of sync, it can leave consumers confused and distrustful. Packaging design without branding would have no direction and branding without packaging design doesn’t have a medium to communicate directly to consumers.
Understanding Recyclable, Biodegradable, and Compostable Packaging
During discussions with current and potential clients, it’s not unusual for brand owners to say they’re looking for Eco-friendly packaging options. In response, we ask the client, “What are your Eco-friendly goals?” Most times, they respond, “I want my packaging to be recyclable.” This answer leads to a deeper discussion about Eco-friendly terms such as recyclable, biodegradable, and compostable in relation to packaging.
In an earlier blog, Recycling, Packaging, and the Environment, we discussed the importance of considering the life cycle of a given type of packaging, especially when clients are looking to reduce landfill waste or create fewer greenhouse gasses. In this post, we’ll analyze Eco-friendly terms and their relationship to packaging options.
Braille + Packaging: Your Ultimate Printing Guide
According to the World Health Organization (WHO), the number of people who are visually impaired is estimated to be 285 million, of whom 39 million are blind. Given this sizable population, different governments across the world have made the use of braille on medical packaging mandatory, however, Braille is also making its way onto cosmetic and food packaging. Learn more about braille on packaging to see what’s involved and how your brand can communicate important product information to visually impaired customers.
The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study
Capturing consumer attention can result in big business. High-visibility enhancements, further discussed in our previous post, increase product visibility, stimulate attraction, hold attention, and convey an image of value. High-visibility enhancements allow packages to jump off the shelf and become prominent in front of customers. The An Initial Study into the Impacts of High-visibility Enhancements on Shelf Presence case study indicates clear advantages to foil stamping on packaging and other high-visibility enhancements. This secondary study complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process, the addition of a high-value enhancement to packaging significantly increased the likelihood of purchase.
Case Study-In-Room Collateral
Hard Rock International tasked SunDance with creating and engineering a multi-tier brand package including over 20 individual items for their Annual Conference. Featuring luxury papers and specialty finishing techniques, this project highlighted the best of Hard Rock’s distinctive branding. See how the package came together and propelled the SunDance and Hard Rock partnership.
