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News

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News

12 Feb 2021

Postal Rate Increase in 2021 = The Perfect Time To Mail More

The post office rolled out postal increases, effective end of January 2021. Overall, the pricing increases are approximately 1.8% for First-Class Mail and 1.5% for other categories. The GOOD NEWS is there will not be an increase to the First Class Forever stamp price, which will remain at .55 per each.  

There is NO better time in history to be using direct mail to promote your business and below are a couple reasons why.

03 Feb 2021

Engraved Acrylic Signs

Elevate your business signage with acrylic engraving that creates a visually appealing, tactile effect for a memorable brand experience. SunDance is a multi-channel printing and design company in Orlando, Florida that offers acrylic engraving for signs, displays, and more to increase the perceived value of your brand. Learn more about acrylic engraving to see the many opportunities it offers to effectively promote your business. Promote Your Brand with Acrylic Signs

27 Jan 2021

Printing Sustainability: Renewing FSC® Certification and Adding SFI® Certification

At SunDance, it’s not enough to just say that we care about sustainability. Sundance has chosen to obtain certifications from the Forest Stewardship Council® (FSC® C155908) and Sustainable Forestry Initiative® (SFI®) and they are integral to our environmental initiatives. Without healthy forests, our environment, society, and the economy would be at serious risk. Learn about these organizations, certifications, and how they’re helping printing companies like SunDance be more sustainable.

19 Jan 2021

What Mail Class Should You Choose For Your Direct Mail Campaign?

Direct mail marketing is an extremely effective way of getting your message in front of your target audience, even in today’s digital world. With the impressive response rates of direct mail (increased even further using innovative variable data printing techniques) as part of your multi-channel marketing campaigns, you can drive leads to your website or straight to your inbound sales funnel. SunDance proudly provides direct mailing services with expert direct mail printing and campaign strategy advice. We are the leader in producing business collateral that gets attention and ultimately results. We produce these materials in-house, which means we oversee every step of the production from quality control, timelines, and cost. We can also manage your mailing lists for you, taking the burden and liability off you or your employees. 

13 Jan 2021

Holiday Notebooks 2020

2020 was filled with a multitude of both challenges and victories. Every year is different but 2020 undoubtedly was filled with more change than normal. However, we are proud to say the SunDance team has grown even stronger and more agile this year than ever before. We are reflecting on the silver lining the COVID crazy year has brought us, like this notebook! We created this notebook using solely remnant stock, which controlled the cost and aligned perfectly with our sustainability goals, just another silver lining! The finished product is an interesting blend of paper, color and textures. The cover was produced using #100 cover Black felt paper and foil stamped with clear foil.  The interior on the notebook also has a 2021 calendar and an "Out with the old, in with the new" checklist all foil stamped with silver foil. The notebook also includes a silver belly band produced using #10 pt. cover and 1mil gloss silver lamination. We LOVED creating this notebook!

06 Jan 2021

From Startup to Finish

You’ve got a great new product. You need something to put it in. The packaging needs of a startup company begin with questions like, “How to buy packaging?” or “How to buy a box?” We can help you with that. We’ve actually been there. Our team not only provides packaging solutions from start to finish, but members of our team have been where you are - on the buying side, before we became experts in Folding Carton manufacturing. Let’s start with the basics. Like how to build your art file so it’s print-ready. Our Prepress checklist eliminates the guesswork. Need to ensure your fragile product makes it to shelf unscathed? Our structural design team will guide you to the right box style. Let us take what you find daunting and help you simplify it. You may ask, “but can I afford it?” We have affordable packaging to fit almost any budget and that’s important, especially for a startup. Whether you’re a startup company, creating a new brand or rebranding to start anew, we keep the budget for a new venture at the forefront of what we do and tailor our suggestions to suit.

30 Dec 2020

Personalizing Bulk Mailings Through the Magic Of Geo-Mapping

When you receive a piece of bulk mail in your mailbox, how do you normally react? Well, if you are like me, you interpret this as junk mail. As if the company attempting to get your attention, and by extension, your business, is saying “hey, can you please throw this in the trash for us!?”

09 Dec 2020

What Makes SunDance Labels Different?

Product labeling has a very specific purpose. It helps to market a product while providing the information and messaging necessary for the customer to understand the product's use and ingredients. While it may seem like a simple process to place a label and ingredient list on a product - it can become a very complicated and involved process. Product labeling is a significant part of the product life cycle and can involve a variety of moving parts and printing processes. 

02 Dec 2020

Flexible vs Rigid Packaging: Cheat Sheet

When it comes to choosing packaging for your products, you have a lot of options. So many that it might be overwhelming to find the perfect packaging. Two broad packaging categories that you will find are flexible packaging and rigid packaging. This cheat sheet will help you differentiate these types of packaging materials.
25 Nov 2020

At SunDance, Innovation is Listening

Innovative – it doesn’t have to mean complex. Innovation can be simple. As simple as listening. The simple step of listening to our clients instructs our next move. Is your packaging provider listening to you? “Our passion is solving our customer’s problems by listening to their vision while developing a solution within budget - that’s where innovation happens,” said Kandi Johansmeyer, Senior Vice President, Sales and Marketing at Sundance Packaging.

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