5 Surefire Ways to Revitalize Your Marketing Efforts
The year is underway, you may be asking yourself if your company’s marketing is living up to its' fullest potential. Are you in a rut? Have sales been lagging or are your leads drying up? Here are five specific areas to focus on when it’s time to breathe some new life into your sales and marketing tactics.
1. Evaluate Your Lead Conversion
Are your customers responding to your current marketing efforts in significant ways? You may be getting decent web traffic but it doesn’t mean much if you aren’t converting those leads to sales. Find out where your sales cycle is breaking down — is your site hard to navigate or slow to load? Do you have qualified staff answering calls and converting leads properly? Do you have an effective system in place for following up with email inquiries?
Write down your workflow processes and brainstorm with your team to find any gaps. Explore new ways to improve efficiency and maximize those lead conversions every step of the way. Sometimes a few small, significant changes can help invigorate your ROI.
Measuring the Success of Your Trade Show Marketing
Trade show season in full swing, you may be wondering if all your time, planning and cost is worth it. Maybe you’ve participated out of habit or because of perceived benefit, but now you want to analyze the true cost-benefit and make sure you’re actually achieving the ROI you need.
There’s no doubt trade shows and conventions are excellent venues for making important contacts. Sometimes, these connections alone may be enough to justify your involvement. But if you’re budgeting to fully promote your trade show presence (which you should!) then you want to make sure those marketing dollars are well spent.
First, you’ll want to determine your specific measure of tradeshow success. Define your company’s unique parameters before the planning stage so you can target your marketing efforts with these goals in mind.
Cheat Sheet - Overprinting Foil
Enjoy Sweet Success with Overprinting!
Overprinting foil allows you to achieve impressive results that are sure to grab attention!
Benefit of Foil Overprinting
When you want to give your project an extra special touch, adding foil overprint can really take it up a notch. In addition to adding a layer of depth and ‘pop’ to your project, there are many benefits to using foil overprinting:
• Create standout, eye-catching graphics
• Variable data printing can be incorporated in the overprint
• Digitally run jobs mean faster turnaround
• Highlight specific graphic elements and text
You can download an electronic version of it here.
The Flare - January 2019 Issue Now Available
The January 2019 issue of The Flare is available for download. If you'd like to get on our mailing list, contact us.
In this issue, we have a letter from the president, five great ways to get data from customers, and how to be prepared when opportunity strikes. Download your copy today!
How to Exhibit Like a Pro
You’ve got an awesome product and you want everyone to know about it! Trade shows and conferences are a great way to get your name out to a large number of potential future clients. But, you don’t want to spend time and money just to get overlooked in the crowd. Follow these tips to stand out at your next event and create an exhibit that attendees can't miss and won’t forget!
SunDance’s Sustainability in 2018: How We’re Making an Impact
At SunDance, we have always been committed to maintaining our environmental sustainability. We recognize the responsibility we have to the planet and strive to ensure we are low-impact throughout the entire designing and printing process.
New Year, New Rates—Postal Costs Set to Increase in January 2019
Please note that our office will be closed during the holidays on December 24th and December 31st.
From all of us at SunDance, we wish you and your family a very Merry Christmas and a Happy New Year!
The start of the new year always brings many exciting things. Of course one of the less-than-thrilling changes is the inevitable increase in postal rates! Starting on January 27th, 2019, USPS is increasing rates across the board on marketing mail and flats for both the for-profit and non-profit sectors.
Keeping up-to-date and informed about the latest postal costs is essential for any business that relies on mailing. In today’s market, that means just about every business out there! To help keep you informed about all the latest changes, SunDance has compiled a handy Postal Rate Cheat Sheet that covers the essential 2019 rate changes you need to know about. Download your copy today and keep it on hand for your next mailing project!
We know that these changes are never fun for anyone, but we can help you find new ways to make your mailings results-driven while staying cost conscious. Contact a Sun-Dance customer service representative to learn more!
Download your copy of our 2019 Postal Rate Cheat Sheet for an overview of the latest postal rate changes starting January 27th!
John Ruggieri joins the CCI on Stage
Our very own John Ruggieri Sr. was recently recognized at the Canine Companion for Independence's graduation ceremony in November. This event recognizes all of the hard work and dedication from many people to help prepare the dogs for meeting their new companions.
The Ultimate Foil Cheat Sheet
In collaboration with the Foil & Specialty Effects Association and PaperSpecs.com, we are proud to announce the release of the Foil Cheat Sheet.
What is it?
It's an indispensable resource for anyone looking to choose the perfect foiling technique for your next project & tips / insights to make your work look the very best.
How do I get a copy?
You can download an electronic version of it here.
Illuminate Your Brand with LED Banners
SunDance is proud to announce its exclusive partnership with CAPTIVA as the premier southeast sales and distribution vendor of their LED-illuminated flexible banners. TF Massif Technologies Ltd. recently announced the launch of their dynamically illuminated electronic banner technology through its marketing arm – CAPTIVA Innovations Ltd. These innovative new eBanners can be printed using our existing in-house large-format printers, allowing for a new array of exciting graphic options for our customers.
