Augmented reality (AR) has been popping up everywhere recently - from apps and in-store displays to TV shows and magazine ads. This new technology may seem a bit confusing at first, but you’ve probably seen or used some form of AR without even realizing it. For example, Snapchat, a multimedia messaging app, has ‘filters’ which are a form of AR that overlay digital designs onto the user or real-world surroundings. The Pokemon Go gaming app uses AR to project Pokemon characters into the environment around users with the objective to find and ‘capture’ them on their phone. When the Weather Channel shows digital overlays of extreme weather events, like flooding and hurricanes, they’re using a form of AR as well.
Anytime you can get a reader to take the time to interact with your marketing piece, it’s a big win. Everyone enjoys feeling engaged and entertained—and printed materials can elicit emotions that are hard to convey in digital formats. A smart, well-thought-out print ad can add value and credibility to your brand in ways that are nearly impossible through other mediums.
For the first time ever, augmented reality allows users to interact digitally with printed pieces. With a free app, digital experiences with cards, magazines, and signs come to life. Give your product a personality, or make a textbook more than just a textbook. Now you can.