Direct Mail Discounts for the Holidays: Save on Direct Mail Campaigns in November and December!

The value of direct mail marketing has been demonstrated repeatedly, with high open rates and high response rates. Direct mail is more durable than email, with a longer shelf life. And direct mail resonates with an unmatched tactile and visual experience. According to an article in PostPress Magazine, the mailing industry represents roughly 4.6% of GDP in the United States. US households read or scan more than 70% of the advertising mail they receive. And a recent USPS study found that 67% of consumers think direct mail feels more personal than electronic messaging.

The Importance of AIB Certification for Food-Safe Packaging: Ensuring Compliance and Consumer Confidence

At SunDance, we are proud to be among the esteemed AIB International certificate holders for food safe packaging. This certification underscores our steadfast commitment to upholding the highest standards in the industry and ensuring that our packaging materials consistently adhere to stringent food safety regulations. Join us as we delve into the significance of AIB's certification process and how our certification reinforces our position as a trusted partner for businesses requiring reliable food-safe packaging solutions.

Sustainable Printing: What You Need to Know About PFAS in Packaging

Picture a world where your favorite non-stick pan, waterproof jacket, and even your fire extinguisher could be harming you and the environment. Unfortunately, this is the reality we face with the widespread use of PFAS. These man-made chemicals have been utilized for their remarkable water and stain-resistant properties. But beneath the surface, there are concerns about the impact of these chemicals on our health and environment.

As a packaging provider, SunDance is dedicated to creating products that are safe for our customers, the environment, and their communities. We are also committed to educating our customers about the importance of choosing safer packaging products. SunDance is proud to be a part of the movement towards PFAS-free products and will continue to innovate new solutions that help our customers reduce their carbon footprint while preserving our planet.

Enhance Displays, Signage and More with Our New HP Latex R2000 Plus Printer

SunDance is pleased to announce to announce the purchase of our new wide format flatbed printer – the HP R2000 latex flatbed printer. In addition to upgrading all the capabilities of our previous flatbed the R2000 is HP’s newest shining star in their latex print division, and with good reason. The R2000 excels at printing on both rigid and flexible media, allowing for complete color control across a variety of mediums. It delivers knockout color and high-resolution graphics on corrugated cardboard and folding carton material as well as acrylic and aluminum signage and panels. Flexible media applications allow for banners, vinyl, window clings, wallpaper printings, wall applications, and some fine art applications. In addition to printing with precise color dot placement and rich saturation across different media applications, the R2000 also boasts the glossiest, most opaque white ink in the business today.

The State of Paper – Supply Chain Disruptions

In the post-COVID era, all of us are familiar with supply chain issues and what they can mean for everything from lettuce and soap to cat food and paper goods. The availability of a particular product may come and go without pattern or warning. Unfamiliar substitutes may be offered which fail to meet the standards of the original. We may be able to order the original, provided we are willing to wait months to receive it. Or, when/if the original finally returns to the shelf, it may be priced substantially higher than before.

The fact is, these and other supply chain disruptions have become so commonplace we now accept them with hardly an eye-roll, more or less. Still, we remain eternally optimistic this condition is only temporary and that things will return to normal someday soon.

Augmented Reality Meets Print: Thrubox

For the first time ever, augmented reality allows users to interact digitally with printed pieces. With a free app, digital experiences with cards, magazines, and signs come to life. Give your product a personality, or make a textbook more than just a textbook. Now you can.

Video - Durability Testing

Our friends over at Superior Inks and Allied Graphics videoed the most recent batch of samples we sent them for durability testing, utilizing the Sutherland Rub Test machine. This machine rubs the stock together with another piece of stock on a weight to mimic wear and tear on a piece. This allows us to determine if the process, ink, colors, coating and finishing processes are the right fit for a specific job.

SunDance Marketing Solutions Positions Itself for Growth with Speedmaster CD 102 with X-Package from Heidelberg

When SunDance Marketing Solutions, Orlando, Fla. placed an order for Heidelberg’s new and improved Speedmaster CD 102 with X-Package last fall, the company anticipated the arrival of the new press with a very specific set of expectations.

At the time, Director of Operations JohnHenry Ruggieri said, the company looked forward to achieving an extremely favorable price-to-performance ratio, based on the CD 102’s ability to handle substrates from 50-lb. stock to 24-pt. board, press-side color management via Prinect Image Control, as well as to highly automated press components, such as Heidelberg’s Preset Plus Delivery. Overall, SunDance expected to get more work done in less time, at a consistently high level of quality.

“We now are able to pass on the price savings from which we benefit to our clients in the form of fewer makeready sheets, less time on press for each job, as well as faster press and quality checks.” The eco-friendly, energy-efficient CD 102 also fits right in with SunDance’s sustainability policy and commitment to green production, extending its benefits beyond the company and its clients.

Envelope Machine

We've done it again!

The team at Sundance Marketing Solutions has found yet another way to save you even more time and money. Our brand new envelope printing machine allows us to create stunning full-bleed envelopes in one step, without expensive converting costs, all while keeping the immeasurable quality you’ve come to know and love from us.

• Fast - We can print 7,500 envelopes per hour.
• Effective -We use water-based ink, so no smearing.
• Adaptable -Print in a number of different sized and resolutions.
• Green -As usual, all of our methods are clean and eco-friendly.

Sundance utilizes the FB700 Large Format Printer to improve customer brand communications

Visual imagery is a naturally powerful tool for brand communication.  Trying to tell a potential customer about a product with a wordy description risks losing them but visual content can quickly deliver a message by actually showing the product.  Visual communication is quick, effective, and people consume it consistently!  Print and marketing service providers know there is great value in producing large-scale images for clients.  Our new Large Format HP Scitex Flatbed 700 printer has equipped us with a unique set of possibilities for advertising BIG ideas in BIG spaces.