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Video - SDU scores BIG and WINS with a 10.6% direct response rate!

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  • Video - SDU scores BIG and WINS with a 10.6% direct response rate!
19 Oct 2016

SunDance launches SunDance University with a bang! SDU is committed to bringing quality educational content on a variety of subjects. The goal of these classes is to provide clients with insights, ideas and inspiration to help drive their business to the next level. Topics will range from Marketing, Design, Printing (offset and digital), large format, fulfillment and integrating storefronts as an enterprise solution.

Thursday, October 13, SDU hosted Daniel Dejan, North American Print/Creative Manager for Sappi, for two classes: Haptic Brain/Haptic Brand and Special Effects and Finishing Techniques.

Overall SDU achieved a 10.6% response rate on the multi-channel campaign and secured a 53% conversion rate with nearly 70 attendees. Post event survey revealed attendees were delighted with the content and Daniel’s presentations.

Some comments left on the survey include:

“Just as he told us: I got an email on this event and didn’t respond till I got the printed package in the mail.”

“Very insightful. Looking forward to the next one!”

“It was like DESIGN porn.”

Be sure to watch from more information on SDU’s upcoming Spring 2017 Class Schedule!

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