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Benefits of Direct Mail Advertising

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  • Benefits of Direct Mail Advertising
20 Mar 2020

Direct mail such as postcards, flyers, letters, and more is an effective way to communicate with your customers. See how direct mail allows your business to reach customers right where they live or work and make your brand more memorable.

Enhance Your Marketing Campaign

Direct mail is an effective component of multi-channel marketing campaigns whether it’s driving leads to your website or inbound sales funnel. It allows your business to stay in front of customers without face-to-face interaction or your message getting lost in the digital noise that can happen with mobile, email, and social media. Furthermore, direct mail can be personalized through variable data printing to increase engagement with recipients.

Notable Direct Mail Statistics

Direct mail is an effective communication method as it has higher open and response rates as well as better brand recall than other types of marketing like mobile, email, and social media.

  • According to the Data & Marketing Association (DMA), 79% of consumers act on direct mail immediately, more than email's 45% open rate.
  • According to a study from True Impact Marketing and Canada Post, brand recall was 70% higher among participants who were exposed to direct mail ads than digital.
  • According to the DMA, the response rate for direct mail pieces is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display. With its high response rates, direct mail is an ideal medium for communicating important messages.

With direct mail, your business will be able to communicate important messages about products, services, company news, etc., to customers while making your brand more memorable.

Direct Mail Services

Due to the complexities of direct mail, however, it’s best to partner with a trusted company to achieve a successful campaign and generate a higher ROI. Based in Orlando, Florida, SunDance offers a variety of direct mail services like design, print, strategy, match mailing, and more. We produce all direct mail pieces in-house and offer mailing list management to make the process easier and save you time. Contact us today to request a quote or learn more!

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