New Year, New Rates—Postal Costs Set to Increase in January 2019
Please note that our office will be closed during the holidays on December 24th and December 31st.
From all of us at SunDance, we wish you and your family a very Merry Christmas and a Happy New Year!
The start of the new year always brings many exciting things. Of course one of the less-than-thrilling changes is the inevitable increase in postal rates! Starting on January 27th, 2019, USPS is increasing rates across the board on marketing mail and flats for both the for-profit and non-profit sectors.
Keeping up-to-date and informed about the latest postal costs is essential for any business that relies on mailing. In today’s market, that means just about every business out there! To help keep you informed about all the latest changes, SunDance has compiled a handy Postal Rate Cheat Sheet that covers the essential 2019 rate changes you need to know about. Download your copy today and keep it on hand for your next mailing project!
We know that these changes are never fun for anyone, but we can help you find new ways to make your mailings results-driven while staying cost conscious. Contact a Sun-Dance customer service representative to learn more!
Download your copy of our 2019 Postal Rate Cheat Sheet for an overview of the latest postal rate changes starting January 27th!
New USPS Mailing Rate Changes for 2018
Postal rate increases can have a big impact on your direct marketing budget. Keeping up with the latest information can save you from confusion and frustration down the line. In this post, we will review the latest U.S. Postal Service Mailing and Shipping rate changes—going into effect on January 21, 2018.
Overall, the new mailing rates represent an average price increase of 1.9 percent for all Market Dominant Mail products, including First-Class Mail®, Marketing Mail (previously Standard Mail), Bound Printed Matter, Media Mail® and Library Mail.
The 1-cent increase for single-piece stamped and metered letters maintains the current 3-cent discount for metered mail versus stamped mail.
Designing Cost-effective Direct Mail Pieces
There are lots of ways to reach out to your consumers, but direct mail is still more effective, predictable and trackable than many other mediums. Designing an eye-catching and effective direct mail piece can make a big difference when it comes to your ROI. Of course, some formats can push you over budget on postal costs alone. But with the right information at hand, you can increase your bottom line without breaking the bank.
