Shimmer, Shine and Sell! A Study On Foil Packaging Results

22 Jul 2014

Shimmer, Shine and Sell! A Study On Foil Packaging Results

Any product marketer understands that sometimes the first step in making a sale is just to be seen. Eye-catching packaging can make the difference between a sale and being left on the shelf. A recent study observed consumer responses to high-visibility effects, including embossing, specialty UV coatings, metallic finishes, and foil stamping.

Why Use Embellishments?

Companies such as Colgate, Gillette, Zantac, and more have proven the eye-catching and value-adding properties of foil stamping and other high-visibility printing effects by increasing their sales quantities, increasing the perception of value (and thus their ability to charge higher prices), dominating product categories, and changing the package quality standard of their product markets.

It’s easy to think that these results are simply limited to certain product lines or applications. But the study, which covered a variety of product types and packages, showed that foil-stamped products captured shopper attention faster and retained their attention longer than identical non-foil packaging. The implications are phenomenal for product marketers.

Check out the study here!

SunDance Can Make Your Brand Shine

Want to make an impact with your product packaging? Contact SunDance today to discuss your options or to receive a quote for printing your next product packaging project!

Kandi Johansmeyer

Kandi Johansmeyer

Kandi Johansmeyer manages the SunDance Sales and Marketing Team, bringing over 20 years of professional experience in marketing, manufacturing, and management. Her proven brand management track record spans a number of industries, including travel/leisure, hoteliers, residential builders, horticulture, vacation ownership, and higher education. This wealth of experience allows her to easily adapt relevant sales and marketing strategies based on the selling environment and audience.

https://news.sundanceusa.com/news/author/kandi-johansmeyer

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