Direct Mail: How SunDance Protects Customer Data with SOC 2 TYPE 1 Certification

Direct mail campaigns, as well as email marketing campaigns, rely on databases of customer information that your marketing organization has accumulated and kept current over time. These databases may include customer names, addresses, phone numbers, email addresses, demographic information, buying habits, and other customer data.

In using and storing this personally identifiable information, you have an obligation to safeguard the data and protect it from loss and theft. As your printing and mailing services provider, SunDance has the same obligation to safeguard this data and maintain direct mail security—and it is a responsibility we take very seriously.

Direct Mail: Get Top Results with Full-Color Printed Envelopes

Printing your direct mail envelopes in vibrant colors, with custom images, is a sure way to get your direct mail noticed. Our newest full-color printed envelope capabilities offer a wide range of sizes, complete PMS matches, variable data options, and lightning-fast production speed. As consumer interests shift and generational preferences continue to evolve, leveraging full-color envelopes in your marketing campaigns can drive brand recognition and loyalty from audiences. 

Direct Mail: The Future After 3rd Party Cookie Advertising

A noticeable transformation is occurring in the realm of digital marketing. The impending decline of third-party cookies is transforming how businesses collect data and target ads to their audiences. This change, driven by increasing privacy concerns among users and regulatory restrictions, signals an end for these tracking tools that have been integral for ad tech companies. Major browsers like Safari and Firefox are already blocking third-party cookies by default, with Google Chrome planning to follow suit by the end of 2023.

Customizing Direct Mail Campaigns by Age Group

While both direct mail and email campaigns resonate with specific audiences and yield results for marketers, direct mail continues to outperform email in most cases. Direct mail averages a 4.4% response rate compared to email’s .012% response rate, according to research by the Direct Marketing Association. And while email may get there faster than direct mail, recipients can unsubscribe from your emails with the click of a mouse—which makes direct mail more durable.

Create Gorgeous Small Box Packaging and Larger Cartons with Our New High-Speed Folder/Gluer

SunDance customers can now create virtually any type of carton, box, or small box with the latest exciting addition to our full-service packaging plant. Like so many other recent additions, our new high-speed carton folder/gluer is technologically advanced and highly cost-efficient. It will transform how you design your cartons and especially your small boxes.

New Custom Mylar Pouches Add Myriad Options for Eye-Catching Product Packaging

As many creative clients are already aware, shiny printed mylar pouches make for eye-catching product packaging. Mylar pouches capture consumer attention on store shelves and e-commerce websites. Mylar isn’t just for balloons anymore, Dorothy!

Recently, SunDance enhanced our state-of-the-art printing and packaging plant with exciting new equipment for producing custom mylar pouches. This latest upgrade builds on our existing mylar pouch capabilities to offer clients many more options in designing unique mylar bags for their products.

Create Custom Package Shapes and Exciting Stand-Up Pouches with Our Newest Custom Die-Cutter

Competition for store shelf space and online eye appeal continues to push product marketers and package designers in new directions. One of the most exciting recent innovations is transforming package shapes from simple plane geometry to custom forms limited only by the imagination.

SunDance Hosts Back-To-School Donation Drive

As summer starts to wane, we’re greeted with big yellow school buses and the back-to-school aisles torn asunder. The start of a new school year brings many opportunities for the children in our communities, but it also draws attention to the problems teachers and students face when it comes to supplies. 29% of parents say they can’t afford back to school supplies for their children, and 94% of public school teachers pay out of pocket to supply their classrooms with essential items.

Our SunDance employees try to give back to the local community whenever possible. We kicked off a donation drive for A Gift for Teaching in early July. A Gift for Teaching is a local nonprofit aimed at helping Orange and Osceola County teachers stock their classrooms through their free teacher supply stores, supplied partially by donations. This store allows teachers to get necessary supplies once a month they need for their classrooms, with the average ‘shopping trip’ giving over $600 in classroom materials.

New in Flexible Packaging: Our 100% Recyclable Paper Pouch is Biodegradable, Compostable, and Oh So Lovable

Flexible packaging is universally popular among manufacturers, consumer goods packagers, product marketers, and end-users alike because it offers so many benefits. And just as the stand-up pouch was a milestone in the evolution of flexible packaging, a unique new 100% recyclable paper pouch is leading the transformation to super-green flexible packaging.

SunDance Sustainability: Our 2021 SGP Audit

SunDance recently completed an SGP recertification audit, a rigorous process we go through every 2 years. SGP stands for the Sustainable Green Printing Partnership and is the only print-production specific certification program focused on all aspects of sustainability within a print manufacturing organization. SunDance was the first offset printer in the state of Florida to achieve SGP certification, one of only 62 SGP certified companies in the USA and Canada.