Printing your direct mail envelopes in vibrant colors, with custom images, is a sure way to get your direct mail noticed. Our newest full-color printed envelope capabilities offer a wide range of sizes, complete PMS matches, variable data options, and lightning-fast production speed. As consumer interests shift and generational preferences continue to evolve, leveraging full-color envelopes in your marketing campaigns can drive brand recognition and loyalty from audiences.
Although email has exploded as a marketing tool due to its affordability and easy convenience, it still can’t beat direct mail for effectiveness and staying power. To cite a few recent statistics, while the open rate for email marketing averages just 18%, the open rate for direct mail ranges from a robust 55% to a marketer’s dream of 90%. No wonder almost three-quarters of marketing professionals consider direct mail a critical component of their total marketing strategy!
Among consumers, 92% view direct mail as being more effective than digital marketing in getting their attention and delivering the message—and 76% trust direct mail when they make buying decisions.
These success rates remain fairly constant year after year, which is what makes direct mail more cost-effective, dollar for dollar, than most email marketing campaigns. Combining the two formats in integrated campaigns is a home run.
Direct mail can be delivered in envelopes, postcards, and packages of virtually any shape and size. Full-color printed envelopes are a budget-friendly choice that packs a lot of punch and yields a very attractive return on your direct mail investment.
All-new capabilities in our printing and mailing facility bring the power of full-color envelope printing to your marketing programs in a number of important ways.
As a full-service printer and volume direct mail facility, SunDance has extensive in-house direct mail expertise. Our expert designers will work with you to ensure all postal standards are met without sacrificing imaginative designs and trend-setting uses of full-color envelope printing.
Our advanced direct mail software can collect data from your mail campaigns, enabling you to monitor results over time and determine what materials, messaging, and offers work best. More than half of business decision-makers (56%) rely on such data to guide their customer experience strategies, according to recent research from Forrester. Is your organization able to segment direct mail targets by demographics such as generation or age group (e.g., millennials), professional niche (e.g., business women), or geographic location? If so, you can create more specific messages that will resonate in a more personal way—and print them on the envelopes as well as in their contents.
Our direct mail experts have the tools and experience necessary to advise and support your competitive direct mail initiatives. These assets, and the documented success of direct mail marketing year after year, compel us to keep pushing the envelope.
As an innovative printing, packaging, and mailing company, SunDance employs technologies and tools that enable marketers to be more efficient, more effective, and more successful. And we are constantly exploring new capabilities to offer our clients. Most recently, the addition of full-color printed envelopes has excited our direct mail design team and print production staff, and we know that it will inspire creative direct mail marketers as well.