Direct Mail: How SunDance Protects Customer Data with SOC 2 TYPE 1 Certification

Direct mail campaigns, as well as email marketing campaigns, rely on databases of customer information that your marketing organization has accumulated and kept current over time. These databases may include customer names, addresses, phone numbers, email addresses, demographic information, buying habits, and other customer data.

In using and storing this personally identifiable information, you have an obligation to safeguard the data and protect it from loss and theft. As your printing and mailing services provider, SunDance has the same obligation to safeguard this data and maintain direct mail security—and it is a responsibility we take very seriously.

Direct Mail: Get Top Results with Full-Color Printed Envelopes

Printing your direct mail envelopes in vibrant colors, with custom images, is a sure way to get your direct mail noticed. Our newest full-color printed envelope capabilities offer a wide range of sizes, complete PMS matches, variable data options, and lightning-fast production speed. As consumer interests shift and generational preferences continue to evolve, leveraging full-color envelopes in your marketing campaigns can drive brand recognition and loyalty from audiences. 

Direct Mail Discounts for the Holidays: Save on Direct Mail Campaigns in November and December!

The value of direct mail marketing has been demonstrated repeatedly, with high open rates and high response rates. Direct mail is more durable than email, with a longer shelf life. And direct mail resonates with an unmatched tactile and visual experience. According to an article in PostPress Magazine, the mailing industry represents roughly 4.6% of GDP in the United States. US households read or scan more than 70% of the advertising mail they receive. And a recent USPS study found that 67% of consumers think direct mail feels more personal than electronic messaging.

Direct Mail: The Future After 3rd Party Cookie Advertising

A noticeable transformation is occurring in the realm of digital marketing. The impending decline of third-party cookies is transforming how businesses collect data and target ads to their audiences. This change, driven by increasing privacy concerns among users and regulatory restrictions, signals an end for these tracking tools that have been integral for ad tech companies. Major browsers like Safari and Firefox are already blocking third-party cookies by default, with Google Chrome planning to follow suit by the end of 2023.

Customizing Direct Mail Campaigns by Age Group

While both direct mail and email campaigns resonate with specific audiences and yield results for marketers, direct mail continues to outperform email in most cases. Direct mail averages a 4.4% response rate compared to email’s .012% response rate, according to research by the Direct Marketing Association. And while email may get there faster than direct mail, recipients can unsubscribe from your emails with the click of a mouse—which makes direct mail more durable.

Manatee Appreciation Day: How to Show Appreciation for Manatees Today!

Are you looking for a unique way to show appreciation for wildlife conservation? Look no further than Manatee Appreciation Day, celebrated annually on the last Wednesday in March. 

Let's dive in to learn more about this day and how you can celebrate it!

Printing Impressions' Latest Article On Our Quadient DS-1200 Intelligent Inserter Purchase

Match/ Intelligent Mail is an automated process that scans the content of print pieces and confirms that the pieces are matched correctly together to create uniquely personalized mail packages. Personalized mail packages are a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. These uniquely personalized mail packages can contain up to nine print pieces to entice, motivate, captivate, or stimulate. With our extensive experience and top-of-the-line intelligent inserter machine, we have the ability to ensure compliance with HIPAA laws, as well as special match mailing requirements.  Industries such as healthcare, financial services, entertainment, and hospitality can be assured our Quadient DS-1200 will protect customers’ private information while creating more engaging direct mail.

We Have Expanded Our Intelligent Inserting Capabilities!

We are proud to announce we have expanded our intelligent inserting capabilities with our latest purchase of the DS-1200 G4i Folder Inserter from Quadient. The DS-1200 G4i Folder Inserter allows us to enhance our existing offering and increase speed for our match mailing customers. It strengthens our intelligent inserting capabilities—like inserting verification and HIPAA compliant inserting— for a variety of sectors such as financial, medical, insurance and higher education.