At SunDance, we have a smart inserter. So what this is going to do is, just for this example, it's going to take a letter that's got some sort of a personalization on it, and it's going to match it up to an envelope.
This doesn't have my full address but it's got the letter. This is great for healthcare, the legal industry or anyone in the in the financial service space. Anyone that's got to have a personalized or matched mailing.
Some people are doing it by hand, but for us, we've got a machine that does it relatively quickly and can fold and do a lot of great things.