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09 Jan 2018

The Rebranding Process

After a number of years in business, a company may realize their previous branding is not serving them well and no longer aligns with their current objectives. Rebranding can pose a number of challenges, but it also offers a unique opportunity to re-evaluate, refresh and innovate.

As our company and vision evolved, SunDance needed to update our branding to reflect our new outlook. We wanted our new look to reflect our progress, optimism and forward motion while paying tribute to our history

When we approached our rebranding, we needed to be clear and concise about our abilities and values. We updated our previous ‘sun’ logo to something more iconic and simple, but with the backbone of our history reflected. We used a bright and playful palette of colors that lend themselves to a number of dynamic branding opportunities. The fonts we chose are fresh, contemporary and unbiased—reflecting our experience and clear vision for the future. 

  

03 Jan 2018

White Paper-Foil Use on Packaging

New White Paper Examines Benefits of Foil Use on Packaging

Have your been considering using foil on your next project? Looking for a way for your packaging to stand out from the rest? Our latest in-depth white paper highlights the benefits of utilizing foil techniques in product packaging and the specifics of how foil embellishments can increase recognition, sales, retention and market share. Find out how companies like Colgate®, Zantac®, Gilette® and more incorporated foil techniques into their package design to boost ROI and position their products at the top of the pack.

  

20 Dec 2017

Security Printing Advances

Ensuring the legitimacy of documents has always meant staying one step ahead of the technology available to forgers. Due to a rise in inexpensive printers and instructions available online, let alone the professional criminal element, forgery is an ever-evolving threat.

SunDance has always been on the cusp of new security features to meet the needs of our clients. From numbered gift certificates and microprinted documents to holographic films and legally restricted prescription pads, we have adopted new security procedures, production processes, and even new equipment to do the job right in-house. Our innovative approach has earned us the trust of both small businesses and international brands, which require the highest level of security available. 

The latest advancement in security technology that SunDance offers is changing the game yet again.

11 Dec 2017

New Binding Cheat Sheet Now Available!

 

 

There are a lot of factors to take into consideration when designing a job with binding. SunDance has designed a simple two-page Binding Cheat Sheet that you can use as a guide for your next project. With pictures and specs of a variety of common binding choices along with some helpful tips, it is a great reference tool to keep on hand. 

05 Dec 2017

Case Study-In-Room Collateral

 

Hard Rock International tasked SunDance with creating and engineering a multi-tier brand package including over 20 individual items for their Annual Conference. Featuring luxury papers and specialty finishing techniques, this project highlighted the best of Hard Rock’s distinctive branding. See how the package came together and propelled the SunDance and Hard Rock partnership. 

Click Here to DOWNLOAD

 

Have A Project? More About Foil

14 Nov 2017

Case Study-SunDance University

 

SunDance embarked on re-branding through new collateral and educational events for partners and clients. The campaign covered multiple mediums and became the springboard for future successful branding avenues. See how we achieved over a 10% response rate and 53% conversion rate!

Click Here to DOWNLOAD

 

Have A Project? More About Branding

07 Nov 2017

Folding Cheat Sheet Now Available!

 

Add our new Folding Cheat Sheet to your collection of SunDance Cheat Sheets! This visual reference guide highlights some of the most popular folding techniques, along with a decimal to fraction conversion chart. If you plan on using some new folding techniques on your next printing job, this Cheat Sheet can help jumpstart your project. 

01 Nov 2017

Case Study-Presentation Binder

 

SunDance was tasked with developing a set of high-quality, adjustable binders, along with a presentation box for high-level brand presentations across the world. Hard Rock International needed a unique, first-rate print package that was attractive and study while following a strict set of brand standards. Find out how SunDance completed the project and made a lasting impression.

Click Here to DOWNLOAD

Have A Project? More About Custom Packaging

18 Aug 2017

Designing Cost-effective Direct Mail Pieces

There are lots of ways to reach out to your consumers, but direct mail is still more effective, predictable and trackable than many other mediums. Designing an eye-catching and effective direct mail piece can make a big difference when it comes to your ROI. Of course, some formats can push you over budget on postal costs alone. But with the right information at hand, you can increase your bottom line without breaking the bank. 

11 Aug 2017

Video - SunDance Creative Featured Again on 60 Second Fold

Our friend Trish Witkowski from foldfactory.com featured one of SunDance’s creative pieces again! In her #397 Fold of the Week video, Trish shows the layout and design behind this eye-catching pocket folder, including dimensional die cutting, spot UV, soft touch coating, and of course SunDance’s signature style. We are thrilled that you love our new pocket folder design as much as we do!

       Get Your Pocket Folder Sample
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