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22 Jul 2014

Shimmer, Shine and Sell! A Study On Foil Packaging Results

Any product marketer understands that to make the sale, sometimes the first step is just to be seen. Eye-catching packaging can make the difference between a sale or getting left on the shelf. A recent study observed consumer responses to high-visibility effects, including embossing, specialty UV coatings, metallic finishes and foil stamping.

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