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SunDance Marketing Solutions Adds Valuable In-House Mailing Services

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  • SunDance Marketing Solutions Adds Valuable In-House Mailing Services
20 Aug 2013

SunDance Marketing Solutions, an Orlando-based commercial printer and marketing services provider, has announced the availability of new mailing services with their recent addition of new warehouse space and mail automation equipment. “Processing mass-mailing projects at the same facility you print them can prevent transit delays and provide significant shipping savings,” says JohnHenry Ruggieri, Director of Operations at SunDance Marketing Solutions. “We are incredibly happy to continue expanding our services.” With the addition of these new mailing capabilities, printed mailing pieces can now be designed, printed and mailed all from one location.

Brand new, high-end mailing automation equipment also helps to eliminate errors in processing and insertion. A new inserting machine, the Buhrs BB300 owned by W+D North America, for example, features an Intelligent Control System that helps to eliminate any faults caused by missed or double inserts. Not only are these machines less error-prone than human processing, they are also fast, processing tens of thousands of pieces per hour. The new warehouse space also includes a Kirk-Rudy Inkjet-Tabbing System (which gives clients the ability to produce effective and interactive scratch-off sections for mailers) and a Fugitive Glue Machine.

“Adding on these services is also incredibly important to our commitment to environmental protection and sustainability,” says Ruggieri. As the first certified offset Sustainable Green Printer in the state of Florida, SunDance has constantly strived to be at the cutting edge of environmental policy. By offering customers the opportunity to print and ship from the same facility, SunDance can be a partner in helping to offset carbon emissions and to make the most responsible environmental decisions.

Knowledgeable mail services personnel are on hand to choose the most appropriate, efficient and budget-friendly mailing options for each project, including 3-dimensional or uniquely shaped mailers. They also take advantage of powerful automation software, which can verify addresses and bar coding to ensure complete mailing accuracy.

Direct mail still produces fantastic response rates, and variable data printing can improve responses by significant and measurable numbers. SunDance’s revolutionary HP Indigo printer allows for personalized messaging, pictures and offers, and making quality one-on-one connections via direct mail is easier than ever. “Our goal is to produce a beautiful, effective and memorable campaign that is produced on-time and on-budget,” says Ruggieri, “and our new mailing services are the perfect way to help those pieces cross the finish line.”

JohnHenry Ruggieri

JohnHenry Ruggieri

With an MBA from the Crummer Graduate School at Rollins College and a Bachelors Degree in Psychology from Lehigh University, JohnHenry was well prepared for his current role in overseeing the print manufacturing side of SunDance. Undoubtedly possessing a unique background in management, his experience includes running a 50,000 acre wild game reserve and cattle ranch in Kenya prior to moving back to the states in 2006.

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